Title: Analyze promotional options to reach specific target markets.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Implementing Promotional Strategies to Enhance Brand Awareness in the Travel and Tourism Industry.

Analysis should include the purposes, costs, market segments, and other factors involved in promotional options, such as the following:

- Digital marketing
- Opt-in marketing
- Direct mail
- Print media
- Broadcast media
- Partnerships/sponsorship
- Trade shows
- Outdoor advertising
- Word-of-mouth and referrals
- Special event marketing

Process/Skill Questions:

- What are some promotional strategies used within the travel and tourism industry?
- Which promotional tools would best reach a business traveler?
- What is a promotional plan? Why is it important?
- Why may one promotional tool be more effective than another for reaching new vs. current customers?
- What are ways to promote internal tourism?
- What effect can co-op advertising have on smaller agencies?
- How does cross-promotion benefit businesses and customers?