Title: Identify the five elements of the promotional mix in relation to the travel and tourism industry.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Implementing Promotional Strategies to Enhance Brand Awareness in the Travel and Tourism Industry.

Identification should include

- defining promotional mix
- listing the five elements
  - advertising
  - public relations
  - sales promotion
  - personal selling
  - direct marketing.

Identification should include illustrations of the role each element plays in the travel and tourism industry.

Teacher Resource:

What Are the 5 Elements of the Promotional Mix? Zorgle

Process/Skill Questions:

- What are the elements of the promotional mix? Why is each important in the travel and tourism field?
- What are examples of communication methods used in the promotional mix?
- What factors increase the cost of promotion?
- How might a travel and tourism company reduce promotional costs without losing business?
- What is the difference between promotional (i.e., product) advertising vs. institutional advertising?
- What are affinity programs? How do they benefit businesses and consumers?
- What is the relationship between promotion and marketing?
- What methods work best to inform, persuade, and remind consumers of special promotions?