Title: Describe the advantages and disadvantages of market segmentation.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel and Tourism Industry

Description should include

- advantages
  - marketing to a certain customer group is more precise
  - business better satisfies the marketing concept
- disadvantages
  - cost
  - time
  - faulty segmentation choices caused by incorrect research data or interpretation.

Process/Skill Questions:

- What demographics might be considered most important for market segmentation within the travel and tourism industry? How might this data be used to better ensure a business’ success?
- How can customers be segmented?
- Which methods of market segmentation might be most advantageous in the travel and tourism industry?