Title: Gather data for a local or regional travel and tourism industry.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Conducting Market Research to Identify Opportunities in the Travel and Tourism Industry

Gathering of data should include market segmented data, including demographic, geographic, psychographic, and behavioral information used in travel and tourism planning, as well as information about potential competition.

Gathering of data should also be from reliable, industry-accepted sources.

Process/Skill Questions:

- Where is market-segmented data obtained?
- What is the difference between informal and formal data research?
- What data should be collected?
- What community groups should be identified as potential resources for travel and tourism research?
- Why is it important to have current data?