Title: Examine concepts and concerns related to pricing products and services in the travel and tourism industry.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Conducting Sales

Examination should include

- psychological effects of pricing
- factors affecting selling price (e.g., break-even point, economic trends, availability of product or service, competition)
- ethics of pricing
- price bundling.

Process/Skill Questions:

- What are the goals of pricing? What steps should be followed in setting prices?
- How do economic trends affect pricing?
- What market factors affect price planning?
- What government factors affect pricing?
- What is psychological pricing?
- How does competition affect pricing policies?
- What is considered fair pricing?
- What is price skimming?