Title: Develop a promotional plan.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Implementing Promotional Strategies to Enhance Brand Awareness in the Travel and Tourism Industry.

Development should include

- identifying the goals of the promotion
- determining the promotional mix
- establishing an evaluation component for specific products or services.

Process/Skill Questions:

- What is the importance of creating a diversified promotional plan?
- What would be included in a promotional plan for a specific travel and tourism venue?
- What methods are used to evaluate promotional plans?
- What are the advantages and disadvantages of using publicity as part of a promotional plan?
- What can companies do to minimize the effect of negative publicity on future sales?
- What are some strategies for marketing travel and tourism destinations?