Title: Describe methods of brand and reputation management related to customer service.
Course: Travel and Tourism Marketing, Advanced (16152) > Section: Providing Customer Service

Description should include

- defining brand
- identifying brand elements (i.e., brand logo)
- citing methods used by companies to communicate with customers regarding their brand.

Process/Skill Questions:

- What is brand and reputation management?
- How does social media improve customer service?
- Why should a company use social media in relation to customer service?
- When should social media platforms be used?
- What are some examples of contra branding?