Title: Identify the components of a successful sale.
Course: Agricultural Business Operations II (18201-36) > Section: Marketing Agricultural Products or Services

Identification should include

- determining potential customer needs and wants
- identifying features and benefits of agricultural products
- identifying and addressing customer objections
- analyzing customer needs and wants
- applying suggestive selling strategies.

Process/Skill Questions:

- Why are demographics important in selecting a target market?
- What are niche markets?
- How can an effective salesperson tell when the time is right to close a sale?
- What are the differences between closing a sale for a good vs. for a service?
- How can a salesperson select the most appropriate method for closing a sale?
- How do buying signals affect the close of a sale?