Title: Explain the importance of using data to evaluate business operations.
Course: Agricultural Business Operations II (18201-36) > Section: Managing Financial Records and Reports

Explanation should include

- identifying data sources
- explaining data sources
- determining needed information
- choosing survey methods
- formulating questions
- collecting data
- interpreting and analyzing findings
- determining pros and cons of various data sets
- analyzing data
- researching consumer lifestyles
- gaining an understanding of customers’ needs
- being able to show the customer how to meet their needs.

Process/Skill Questions:

- What can be learned from customer surveys?
- How can social media be used to conduct a survey?
- What are some methods for conducting customer surveys?
- What is a focus group?
- How can a focus group help improve the business?
- How does one determine what information is necessary for the survey?
- What are some methods of identifying customer needs?
- What determines if something is a want or a need for a consumer?
- When is conducting a survey appropriate? What kind of survey should be used? How can the customer give immediate feedback?