Title: (Optional) Implement marketing strategies.
Course: Agricultural Business Operations II (18201-36) > Section: Marketing Agricultural Products or Services

Implementation should include developing a marketing plan using the 7 P’s marketing mix.

Process/Skill Questions:

- Why is a marketing plan necessary in the operation of a business?
- How is a marketing plan developed?
- How is mass marketing different from niche marketing?
- How can the marketing environment affect a marketing plan?
- What are the benefits of using a test market?