Title: Create window, wall, and freestanding floral shop displays.
Course: Floral Design I (18056-I) > Section: Marketing Floral Products

Creation should include

- analysis of the floral shop exterior for its impact on sales
- design factors that should be considered when creating displays (e.g., color, theme, focal point, rhythm, proportion, spacing, depth, scale, and lighting)
- theme based on time of year
- consideration of lighting techniques
- consideration of store traffic patterns
- materials for use in displays
- props and accessories that may be incorporated into displays
- care instructions for maintenance of displays.

Process/Skill Questions:

- How long is a window display viewed by persons in a passing vehicle?
- How frequently should shop displays be changed? Why?
- When is it appropriate for prices of merchandise to be included in floral shop displays? Why?
- What other options for floral shop displays exist besides in-store displays?