Plan should include
- factors to be considered when conducting a wedding consultation
- identification of potential wedding floral decorations, encompassing designs for the ceremony and the reception
- research of wedding trends and analysis of the impact on floral marketing
- research of cultural wedding traditions and customs and their impact on floral marketing
- a bridal consultation
- the financial responsibilities (traditional vs. modern)
- supplies specifically intended for wedding designs
- wear and carry designs
- floral arrangements for wedding ceremonies (e.g., altar pieces, pew markers, candelabras, aisle posts, canopy, kneeling bench, aisle runner, guest book, and arches)
- flowers for wedding receptions (e.g., centerpieces, garlands, chair backers, cake decorations, and set pieces).
Process/Skill Questions:
- What floral decorations are often required for the ceremony? For the reception? For the pre-wedding functions?
- How are wedding flowers priced?
- Who is traditionally responsible for paying for the wedding flowers? What is the best way to determine who will be paying for the flowers?
- How and why might a florist develop partnerships with other commercial businesses involved with weddings?