Customization should include multiple connections between résumé/cover letter and job listing.
Process/Skill Questions:
- What is the advantage of customizing one’s résumé and cover letter to match the listing of the potential employer?
- How should the cover letter be customized to fit the individual employer?
- How does one determine what customized information to include in his or her résumé?
- What resources should be used to identify key words to include in application materials?