Title: Demonstrate the sale of a product or service.
Course: Make It Your Business (12151-36) > Section: Preparing for a Routine Sales Transaction

Demonstration should include the following steps:

- Use pre-approach techniques.
- Approach the customer.
- Determine customer needs and wants.
- Present the product or service features as customer benefits.
- Answer and overcome customer objections.
- Use suggestion selling.
- Close the sale.
- Complete the transaction.
- Apply follow-up relationship-building strategies.

Process/Skill Questions:

- How does a business determine the feasibility of selling a particular product or service?
- What are the differences in selling products and services?
- What step of the selling process is the most important for the company? For the customer?