Title: Identify the components of the marketing mix.
Course: Make It Your Business (12151-36) > Section: Exploring Marketing and Business

Identification should include the following:

- Product
- Price
- Place
- Promotion

Process/Skill Questions:

- What are examples of each component?
- How is each component related to the others?
- How are the components of the marketing mix related to success in business?
- How does the target market influence decisions regarding each component of the marketing mix?
- How do marketers make marketing mix decisions?
- What are the components of the marketing mix for a local business?

Teacher Resource:

- FBLA Competitive Event - Marketing Mix Challenge