Title: Conduct market research.
Course: Make It Your Business (12151-18) > Section: Conducting a Needs Assessment

Conducting market research should include demonstrating the basic marketing-research steps in order to implement the course of action.

Process/Skill Questions

- What might be the outcome of omitting a step in conducting market research?
- How can the results of conducting marketing research be evaluated?
- How can you ensure that your assessment of collected data is valid?
- How is market research used to improve products/services?
- Why is customer privacy important in market research?