Title: Select a target market.
Course: Make It Your Business (12151-18) > Section: Preparing a Marketing Strategy

Selection should involve defining target market and identifying the

- benefits that the product or service can provide
- needs and wants of potential customers
- market segmentation (e.g., demographics and/or psychographics, location/schedule of potential customers)
- number of customers in each potential market group.

Process/Skill Questions

- What is a target market?
- What steps are involved in identifying a target market?
- Why are customers important to a business?
- Why is it critical to understand the customer?
- Why is it important for a business to identify its target market(s)?
- When identifying a target market, what questions should be asked?
- How can some businesses target different customers at once?