Demonstration should include marketing strategies for salon owners, employees, and their businesses to build a clientele. It should also include determining profits and losses for the business (i.e., profit and net worth of business).

Process/Skill Questions:

• What types of advertisement are available for a hair stylist?
• Why is word-of-mouth the best form of advertising?
• Why are short- and long-term business planning necessary? How should one plan a yearly salon calendar? 
• How can technology benefit marketing a salon?