Title: Describe the characteristics of consumers.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Consumers in Digital and Social Media Marketing

Description should include loyal, discount, impulsive, need-based, and wandering consumers. Description should also address levels of engagement, such as

- disengaged consumers
- partially engaged consumers
- fully engaged consumers (ready to buy).

Process/Skill Questions:

- Why is it important to determine customer characteristics?
- How can a brand differentiate in a market to a variety of consumers?
- Why is product placement important?
- How does a brand maintain brand loyalty with its consumers?