Title: Describe branding and its importance in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Branding in Digital and Social Media Marketing

Description should include

- defining the term branding
- explaining the role branding plays in marketing strategy
- listing types of brands, such as national, private distributor, and generic
- advancing and adding value to one’s own brand through the practice of aligning with trusted or similar brands.

Process/Skill Questions:

- Why is social media branding important?
- What circumstances might cause an organization to change its brand?
- How is a social media branding strategy created?
- What are the characteristics of effective brand names?
- When is it wise to rebrand? Why is rebranding effective?