Title: Explain the importance of streaming video to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Explanation should include

- user-generated content (how-to videos)
- ads (video placement on Facebook)
- streaming television
- pre-roll/mid-roll/post-roll advertising (i.e., advertising content that plays before the video, midway through the video, or after the video)
- various platforms/interfaces.

Process/Skill Questions:

- What are some of the social media platforms for streaming videos? How do they work?
- How has streaming video positively impacted social media marketing?
- Why is video content essential to digital and social media marketing?
- How does a company go about placing advertisements in video streaming?
- What are best practices for each of the video content platforms? Why is it important to know how they differ?
- How can a company use live video to stream content? When should they use it?