Title: Describe the different types of social media platforms and how to navigate them.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Fundamentals of Digital and Social Media Marketing

Description should include audience demographics, social media habits, as well as the purposes and uses of

- social networking platforms (e.g., LinkedIn, Facebook)
- media-sharing platforms (e.g., Instagram, Snapchat, TikTok)
- interest-based platforms (e.g., Flickr, Twitch)
- social publishing platforms (e.g., Blogger, WordPress)
- bookmarking platforms (e.g., Pinterest).

Process/Skill Questions:

- What platform is best suited for placing advertisements?
- What platform is best suited for reaching business contacts?
- How can each platform produce content for the intended consumer?
- How do you know which platforms are best to use for your consumer?