Title: Identify the importance of building a brand.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Branding in Digital and Social Media Marketing

Identification should include the role a brand plays in an organization:

- Builds product recognition
- Creates customer loyalty
- Guides business decisions
- Establishes an image
- Offers a standard of quality and consistency
- Differentiates products from their competitors
- Capitalizes on brand exposure
- Adds value to the product
- Applies branding across digital platforms
- Applies rebranding

Process/Skill Questions:

- What are the characteristics of effective brand names?
- What does a brand say about a particular company?
- Why is customer loyalty important to a brand?
- Why is the brand more important than the product?
- Choose a brand. What are the strengths and weaknesses of that brand?