Title: Demonstrate strategies in brand management.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Branding in Digital and Social Media Marketing

Demonstration should include

- defining goals and objectives
- integrating branding strategies across the business organization
- following established policies and procedures
- adhering to principles of brand management and loyalty
- utilizing analytics
- understanding the relationship between image/perception and brand.

Process/Skill Questions:

- What is brand management?
- What are some steps to successful brand management?
- How does an established brand evolve? How does a company adapt its product line within an established brand?
- What are some branding strategies?