Title: Explain essential terms and components related to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Fundamentals of Digital and Social Media Marketing

Explanation should include defining terms such as the following:

- Key performance indicators (KPIs)
- Impressions
- Interactions
- Landing page
- Display
- Cookies
- Market segmentation
- Retargeting/remarketing
- Influencer marketing
- Content marketing
- Conversion rate
- Click-through rate
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media (e.g., Facebook, Twitter)
- Digital marketing
- Enhancement
- Photo sharing sites (e.g., Instagram, Flickr)
- Job/human resources sites (e.g., LinkedIn, Glassdoor)
- Hashtags
- Emojis
- Filter bubble

Process/Skill Questions:

- How would KPIs be incorporated into creating a digital campaign?
- Why would a digital marketing organization need to protect and restrict access to their internet, extranet, and intranet systems?
- How might a digital marketing business use social media and email in marketing the business?
- What is retargeting, and how does it work?
- What is the difference between SEM and SEO?
- How can click-through rate provide valuable information to businesses?