Title: (Optional) Develop a digital marketing plan.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Marketing Plans

Development should include

- formulating an overview of the business
- determining the marketing budget
- researching and defining the market
- creating communication strategies
- generating marketing strategies
- defining benchmarks for evaluation
- presenting the marketing plan in written format.

Process/Skill Questions:

- What research is essential in the development of a digital marketing plan? Why?
- Should a digital marketing plan be separated from the normal marketing plan? Explain.
- Should a marketer use a different marketing plan for each digital campaign? Explain.
- What must be added to the traditional marketing plan to make it relevant for a digital marketing plan?