Title: Analyze the impact of technology on marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Analysis should include

- e-commerce (globalization of the marketplace)
- digital marketing (e.g., retargeting, geotargeting, search engine marketing [SEM] and search engine optimization [SEO], social media)
- consumer advantages (e.g., a wide selection of products and prices, information resources) and disadvantages (e.g., privacy concerns, information overload, identity theft)
- business advantages (e.g., a wider customer base, online reviews, immediate customer feedback, data analytics) and disadvantages (e.g., the need for ongoing technological expertise, intellectual property rights issues, online reviews)
- tools and apps for marketing
- the effects of technology on marketing (e.g., offers additional avenues for promotion, services, sales, information about the business and the products, mobile, interactive, social media).

Process/Skill Questions:

- What recent technological advances have affected marketing?
- How has technology improved customer service and business operations?
- How has e-commerce changed the marketing process?
- How do technological advances help the consumer?
- How can marketers respond to consumers increasingly ignoring mass emails?
- When are computer-assisted transactions and programmable decision making not suitable for customers?
- How has digital marketing affected print marketing?
- What are the implications of increased technology on marketing budgets?
- What kind of impact has e-commerce had on brick-and-mortar stores?