Title: Describe the components of an online marketing strategy and their uses.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Description should include identifying the following components and the uses of each:

- Website
- Email
- Social media
- Blogs
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Digital advertising
- Communications and public relations
- Content marketing
- Streaming video
- Mobile marketing
- PESO (paid, earned, shared, and owned) media model

Process/Skill Questions:

- Are websites still the most important component of a digital marketing strategy? Why or why not?
- How can blogs be used for digital marketing?
- How can SEM and SEO be used for digital marketing?
- How can social media be used for digital marketing?
- How can businesses improve communication and public relations through digital marketing?
- How can streaming videos be used for digital marketing?
- What is content marketing and how is it used for digital marketing?
- What are mobile marketing strategies to enhance customer interaction?
- What is the PESO media model and how is it used?
- How is digital advertising different than traditional advertising?
- What are the major types of digital advertising?