Title: Explain the marketing concept and its application in a digital environment.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Explanation should include

- the basic marketing concept that businesses must create, identify, and satisfy customers' needs and wants to make a profit in a digital environment
- examples of how businesses in a digital environment profitably satisfy customers' needs and wants
- the influence of technological advances on establishing and maintaining customer relationships.

Process/Skill Questions:

- How does customer orientation differ from company orientation?
- How has the marketing concept evolved over time?
- How does the marketing concept affect customer loyalty?
- What are qualities of a customer-driven business?
- How does having an online presence help a business satisfy customers’ needs and wants?
- What are the benefits to customers when businesses use the marketing concept?
- How does the marketing concept benefit business?
- What is the basic question that a business must ask to incorporate the marketing concept?