Title: Examine ethical issues related to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media Marketing

Examination should include

- defining the term ethics
- explaining the difference between what is legal and what is ethical
- describing ethical issues, such as those relating to the protection of data, the use of data, and truth in advertising
- explaining the role of a privacy policy for digital and social media marketing
- identifying ethical and unethical uses of algorithms (e.g., filter bubble).

Process/Skill Questions:

- What are the differences between something being illegal vs. unethical?
- Is it possible for a marketing management decision to be legal but not ethical? Explain.
- What is the current role of ethics surrounding digital media?
- What are major ethical issues related to digital and social media marketing?
- What ethical issues are associated with mobile marketing?
- How does using algorithms benefit marketers?
- How can a consumer alter the filter bubble?