Title: Explain a business’s digital ecosystem.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Explanation should include

- understanding what competitors (direct and adjacent) are doing
- monitoring the various platforms with appropriate tools (e.g., TweetDeck, HootSuite).

Process/Skill Questions:

- What is the digital ecosystem?
- How does it work?
- What are some examples of digital ecosystems?