Title: (Optional) Prepare a career portfolio.
Course: Digital and Social Media Marketing (12162) > Section: Preparing for a Career in Digital and Social Media Marketing

Preparation should include creating and/or gathering a résumé and a variety of electronic and non-electronic documents (e.g., a personal statement, short-term and long-term goals, work samples, letters of recommendation, skills and abilities sheets) representative of the student’s qualifications. Documents that reflect the student’s knowledge, skills, and abilities should be selected.

Process/Skill Questions:

- What is the purpose of a portfolio?
- What items should be included in a portfolio?
- Why is it important to know who is the target audience for the portfolio?
- What are the advantages/disadvantages of creating a paper vs. online portfolio? When might one type be preferable over another?
- What digital platforms can host e-portfolios?
- What digital programs can be used to create a digital portfolio of works?