Title: Describe the importance of analytics in social media.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Description should include how social media marketing strategies adjust in response to analytics data.

Process/Skill Questions:

- Why is social media analytics important?
- How can analytics drive a company’s social media strategy?
- What is meant by the terms impression and reach in social media analytics?
- What are some examples of social media analytics tools?