Title: Outline cybersecurity issues and strategies related to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring the Ethical, Legal, and Security Aspects of Digital and Social Media Marketing

Identification should include

- security issues that a business or organization needs to address, such as protection of customer data (e.g., names, addresses, credit card numbers), protection of software, and protection from malware
- strategies that a business or organization needs to employ, such as use of firewalls, filters, encryption, and CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)
- ways to address consumer concerns relating to internet security, such as provision of privacy protection policies and security protection information
- responsible use of tracking tools across devices and platforms.

Process/Skill Questions:

- What are some common consumer concerns and fears about Internet security?
- What measures can businesses take to address those concerns and fears?
- What are some common Internet security concerns of businesses?
- What strategies can businesses use to improve online security?
- What methods can businesses use to stay current with security issues affecting digital marketing?