Title: Describe social media strategies.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Description should include uses of the following social media activities for marketing:

- Communicating with customer base
- Establishing a voice for a brand
- Maintaining brand loyalty
- Staying top-of-mind
- Getting new customers through paid or boosted social media posts/ads
- Harnessing pop culture trends and memes
- Developing and building an influencer network

Description may also address the rule of thirds in social media:

- 1/3 of a company’s posts should brand the company as an expert
- 1/3 of a company’s posts should promote brand identity/engagement
- 1/3 of a company’s posts should be geared toward selling (ads/promotions)

Process/Skill Questions:

- What are some emerging popular social networking sites? Why are they popular? With whom are they popular?
- What social networking sites are appropriate for use in promoting a company? Why?
- What are some examples of companies that use social networking sites?
- How does a company set up a paid or boosted post/ad?
- What is an example of a post showing the company as an expert?
- What is an example of a post promoting brand identity/management?
- What is an example of a post geared toward selling?
- What are social media communities, and how can companies use them for marketing?
- What are strategies for becoming an influencer? Using an influencer?
- What are current or rising trends in social media? How can they be used for marketing?
- What are trends in social media marketing?