Title: Describe the purposes of an online presence.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Strategy as it Relates to Promotions and Advertising

Description should include the following purposes:

- To describe what it means to have an online presence
- To provide information about why keywords are important and how to choose the best keywords
- To present information about the business
- To gather and analyze data
- To transact online sales
- To build and manage relationships with customers and other businesses
- To attract new and continuing customers
- To provide services, such as interactive or customized services for customers
- To recruit employees
- To increase traffic

Process/Skill Questions:

- What does it mean to have an online presence?
- When developing a website, why is it important to first establish a site schematic?
- When is it important that users have the ability to search within the site?
- How does a business enhance its online presence to boost exposure, reputation, and to market itself online?
- Why are keywords important?
- How can businesses use their online presence to build relationships with customers?
- In what ways can a business use its online presence to attract and recruit employees?