Title: Explain the functions of marketing and the application of each in a digital environment.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Explanation should include the following interrelated functions and their importance to business success:

- Channel management
- Marketing-information management
- Market planning
- Pricing
- Product/service management
- Promotion
- Selling

Process/Skill Questions:

- How is each function related to digital marketing?
- How does each function affect a business?
- Which function has the greatest impact on a digital marketing business? Why?
- How does product distribution differ for online vs. brick-and-mortar businesses?
- What are the similarities and differences between marketing goods and marketing services?
- How are the marketing functions interrelated? What role does each marketing function play in the overall marketing process?
- How do businesses tailor use of the marketing functions to their target market?
- Which of the functions focus on the consumer?