Title: Describe the effects of digital and social media marketing on business.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Fundamentals of Digital and Social Media Marketing

Description should include the effects of digital and social media marketing on

- price and non-price competition
- supply and demand
- direct and indirect competition
- competition in the global economy.

Process/Skill Questions:

- Other than in prices, in what ways do organizations compete?
- How does competition affect supply and demand? How do supply and demand affect competition?
- How has digital marketing increased the consumer’s ability to comparison shop?
- What is the role of digital and social media marketing in today’s business environment?
- How might a digital marketing and social media presence create a competitive advantage?
- What is the potential impact on company profits if a business has no presence on social networks?