Title: Research how design firms introduce new fashion lines each season.
Course: Fashion Careers II (19201-II) > Section: Exploring the Marketing of Fashion

Research should include using online resources such as YouTube, bloggers, vloggers, social media websites, and ecommerce.

Process/Skill Questions

Thinking

- What role has ecommerce played in design firms introducing new fashion lines each season?
- How has the Internet helped introduce new fashion lines?
- How does visual media disseminate fashion information?
- What online resources can help design firms introduce fashion lines each season?
- What design firms plan to launch new lines of fashion?

Communication

- How can design firms characterize consumers to make them purchase clothes online?
- How can a design firm create content that builds a community around their brand?
- What ways can design firms change the way they use the Internet and social media platforms as it changes?

Leadership

- How can social media sites increase sales?
- How does YouTube assist in fashion lines marketing each season?
- How do websites use design and quality along with consumer perception to create their sites?
- What steps do design firms follow to help identify their target market?

Management

- How does a design firm use Facebook pixels and software development kits without invading the privacy of its users?
- How can vloggers and bloggers be essential to creating new audiences and content for the design firms fashion lines?