Title: Examine market segmentation within the fashion industry.
Course: Fashion Careers II (19201-II) > Section: Exploring the Marketing of Fashion

Examination should explore market diversification within the fashion industry and determine how segmentation allows a company to identify and serve the needs of a variety of target markets.

Process/Skill Questions

Thinking

- What is market segmentation?
- What is market diversification?
- How does market segmentation help determine a marketing mix?

Communication

- How does market segmentation shape promotional messages to consumers?
- Why should promotional messages be targeted to an audience?

Leadership

- How can market diversification strengthen a company?
- What steps can be taken to reach new markets?

Management

- How does market segmentation improve market positioning?
- What are four primary bases for segmenting a market?