Title: Compare various types of promotional media.
Course: Marketing (12164) > Section: Promoting Products and Services

Comparison should include the similarities and differences and the advantages and disadvantages of media such as

- print
- broadcast
- digital
- outdoor
- specialty/promotional.

Process/Skill Questions:

- How do the various advertising media influence customer buying habits?
- What factors influence how a business decides what media to use?
- What budgeting considerations should be made when choosing advertising media?