Title: Explain advertising campaigns.
Course: Marketing (12164) > Section: Promoting Products and Services

Explanation should include the concept that advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals. An integrated advertising campaign includes the following steps:

- Identify the target audience.
- Determine objectives.
- Establish the budget.
- Develop the message.
- Select the media.
- Evaluate the campaign.

Process/Skill Questions:

- What things can brands do to increase the chances of success of their campaigns?
- Why is it important for a campaign to follow an established theme?
- Why is it important to tailor your advertising campaigns to reach a wide variety of audiences and target markets?
- Why is it important to evaluate your advertising campaign when it is completed?
- How is a campaign’s success measured?
- How can companies use emerging technologies and social media platforms in their advertising campaigns?