Title: (Optional) Develop a personal marketing plan.
Course: Marketing (12164) > Section: Developing a Career

Development should include

- identifying the purposes of the plan (e.g., to generate exposure and to market one’s skills and abilities for the purpose of attaining a professional or personal goal)
- establishing a personal brand
- setting the goals of the plan
- identifying steps that must be taken to achieve the goals
- setting a timeline for achieving the goals
- identifying resources needed for achieving one’s goals.

Process/Skill Questions:

- Why is it important to set realistic goals for personal success?
- What resources are needed to achieve professional goals?
- How might one’s personal marketing plan change over time?