Title: (Optional) Explain the concept of channel management.
Course: Marketing (12164) > Section: Examining Channel Management

Explanation should emphasize that channel management includes all the activities necessary to move, store, locate, and transfer ownership of goods and services.

Process/Skill Questions:

- How does the target market of a product affect its transportation?
- What are the differences in distribution for brick-and-mortar and e-commerce companies?
- How do the various aspects of channel management work together?
- How does channel management differ among industries?