Title: Describe ethical issues related to promotion.
Course: Marketing (12164) > Section: Promoting Products and Services

Description should include case studies or examples, such as

- government agencies hiring contractors to do booking
- changes that have come about because of past infractions
- perception vs. reality (e.g., some organizations cannot use four-diamond facilities, even if it is less expensive to do so).

Process/Skill Questions:

- What is bait-and-switch advertising?
- What are some examples of advertisements that that might mislead consumers?
- Why is it important to maintain ethics in promotion?
- What regulations are in place to ensure ethical practices in advertising?
- What promotion practices and standards are in place today because of past ethical infractions?
- What steps can businesses take to ensure that they are following all legal and ethical guidelines in their advertisements?
- What are some potential ramifications of unethical practices in advertising?