Title: Analyze the marketing concept and its historical development.
Course: Marketing (12164) > Section: Examining Marketing and Business

Analysis should include

- the basic marketing concept that businesses must create, identify, and satisfy customers’ needs and wants in order to make a profit
- examples of how businesses profitably satisfy customers’ needs and wants
- a description of the development of the modern customer-focused marketing concept in the U.S. from the production era (pre-20th century), to the selling era (early to mid-20th century), to the marketing era (mid-20th century to the present)
- the influence of technological advances on establishing and maintaining customer relationships.

Process/Skill Questions:

- How has the marketing concept evolved over time?
- Why is it important for businesses to apply the marketing concept?
- What are qualities of a customer-driven business?
- How does the marketing concept help customers?
- Historically, what role did the customer play in how goods and services were marketed?
- Why should the customer be the focus of marketing efforts?