Title: (Optional) Explain the difference between brand name and brand.
Course: Marketing (12164) > Section: Developing Product/Service Planning Skills

Explanation should include

- the concept that a brand name is the spoken part of a brand, used to distinguish a product from its competitors
- other elements of the brand, such as experience, brand marks, trade names, trade characters, slogans, trademarks, and personality.

Process/Skill Questions:

- What is the difference between a brand, a brand name, a trade name, a brand mark and trade character, and a trademark?
- Why are trademarks used?
- What are the potential consequences of using an established brand without permission? Why?
- How does a company go about registering a brand?
- What is the difference between a trademark and a registered trademark?
- How can a company create a recognizable brand?

Teacher Resource:

Trademark basics, U.S. Patent and Trademark Office