Title: Explain the components of the marketing mix.
Course: Marketing (12164) > Section: Examining Marketing and Business

Explanation should include

- the traditional components of the marketing mix and how they are interrelated
- an emphasis on the importance of tailoring the marketing mix to a well-defined target market
- consideration for planning and personality as they relate to the marketing mix.

Process/Skill Questions:

- What role does the marketing mix play in the marketing concept?
- What role does profit play in the marketing mix?
- What other components might be considered for the marketing mix?