Title: Develop a positioning map.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Development should include

- defining the market
- identifying the primary benefit of one’s product
- choosing the price for one’s product
- plotting the competition on the positioning map
- drawing the expected-price line.

Process/Skill Questions:

- How is a positioning map created, and what should be included?
- How does position mapping help identify market opportunities or competitive advantages?
- How does position mapping help a business/brand decide where to place their product?
- How does position mapping help to outline what a business should do to market their product/brand?