Title: Compose a cover letter.
Course: Marketing (12164) > Section: Developing a Career

Composition should include

- gathering relevant information about oneself (e.g., contact information, skills to highlight) and the job or company
- drafting the letter, including salutation, body, complimentary closing, signature, and enclosure notation
- following a professional letter format
- creating a version that is optimized for online submission
- editing and proofreading.

Process/Skill Questions:

- What is the purpose of a cover letter?
- Why is the format of the cover letter important? What are the different types of cover letter formats?
- What are the essential elements of a cover letter? Why is each important?
- What is an employer looking for in an applicant's cover letter?
- Why is it important to tailor a cover letter to each job application?