Explanation should include the following:
- A national brand is the branded product of a manufacturer and is used to attract customers.
- A private brand is the branded product of wholesalers and retailers and is used to boost profit and build customer loyalty.
Process/Skill Questions:
- What is a sub-brand? What is a family of brands?
- What is the difference between a private distributor brand and a generic brand? What is an example of each?
- How can a store brand boost customer loyalty?
- In what creative ways can a store brand compete in the marketplace with national brands?