Title: Identify the parts of a marketing plan.
Course: Marketing (12164) > Section: Planning for Business Operations

Identification should include

- executive summary
- situation analysis
- objectives
- marketing strategies
- implementation
- evaluation
- control
- appendix, if needed.

Process/Skill Questions:

- What is the relationship between a strengths, weaknesses, opportunities, and threats (SWOT) analysis and a marketing plan?
- Why might an organization hire an outside company to perform analysis to determine strengths and weaknesses?
- Why is it important to study competitors before writing the marketing plan?
- What elements are discussed in the situation analysis portion of a marketing plan?
- How can a small business benefit from writing a marketing plan?
- Why must marketing objectives align with an organization’s mission statement?