Title: Determine the target market of a selected product/service.
Course: Marketing (12164) > Section: Understanding Product/Service Positioning

Determination should include identifying customer needs and buying motives that match the selected product. Influences that help determine the target market include

- demographics
- geographics
- psychographics
- behavioristics.

Process/Skill Questions:

- Why is it important to match customer needs with the target market?
- How are buying motives factored in when identifying the target market?
- What is the relationship between segmenting a market and targeting a market?
- What are some potential problems that could occur with target marketing?
- When is a catalog retail outlet appropriate for a business to use?
- Why is it important to optimize mobile sites and apps?