Development should include a short summary of the product offering, including target market and value proposition. These pitches should be succinct, compelling descriptions completed in the time it takes to ride an elevator up a few floors (i.e., 30 seconds to 2 minutes).
Process/Skill Questions:
- What is the goal of an elevator pitch?
- Why are elevator pitches important?
- What are the essential components of an elevator pitch?
- How should a team present an elevator pitch?
- How does the elevator pitch help one better understand customer needs?
- Why is the ability to explain the company's offerings in a brief and compelling way a valuable business tool?