Description should include the following definitions and examples:
- Outbound marketing—the traditional approach of sending marketing materials to the customer; sometimes referred to as push
- press releases
- printed brochures
- mailers
- email marketing
- Inbound marketing—methods of attracting the customer to you; sometimes referred to as pull
- social media optimization (SMO)
- search engine optimization (SEO)
- blogging
- social media (e.g., Facebook, Instagram, Twitter)
- social media influencers
- word of mouth.
Teacher Resources:
Process/Skill Questions:
- What is the difference between inbound and outboard marketing?
- What are inbound marketing channels?
- Why might customers consider outbound marketing practices intrusive?
- How can social media attract a broad range of customers?
- Which social media platform would be the best for attracting customers aged 18 to 25?
- How can email marketing capture a select group of customers?