Cultivation should include using various networking strategies to establish and differentiate one’s image from others and being conscientious of what information is available online. Tools may include
- social media
- online videos
- portfolios/work samples
- certifications
- volunteer positions
- leadership positions
- elevator speech
- networking.
Process/Skill Questions:
- How does personal appearance affect personal brand?
- How can social media affect one’s personal brand?
- What technologies can be used to emphasize and enhance one's personal brand?
- What online tools can be used to establish one’s brand?