Explanation should include the importance of global marketing as it relates to technology, transportation, government, and politics.
Explanation should also include how global marketing opens a business to a much larger audience.
Process/Skill Questions:
- How is global marketing affected by technology, transportation, government, and politics?
- How does global marketing bridge cultural gaps?
- How do political situations restrict or expand the travel and tourism industry?
- Why is it important that global marketing be part of the travel and tourism industry?