Title: Develop a marketing incident response plan.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Cybersecurity Risks in Marketing

Development could include a case study of items such as

- click fraud
- advertising security
- intellectual property infringement
- attack on brand
- data breach
- other current events.

Development should also include understanding the following incident response steps:

- Preparing for the incident
- Identifying the incident
- Containing the incident
- Investigating the incident
- Eradicating the threat
- Recovering from the incident

Teacher Resources:

- Five Best Practices for Your Incident Response Plan, Exabeam

Process/Skill Questions:

- What is an incident response plan, and what does it address?
- Why is a marketing incident response plan an important strategy for organizations?
- Who should be involved in developing a marketing incident response plan?
- When should an incident response plan be put into action?
- What is an incident response cycle?
- What is incident remediation?
- What does an incident response team do?