Title: Differentiate how data is maintained and utilized.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Examining Marketing Data

Differentiation should include data

- at rest (e.g., storage, cloud vs. local)
- in transit (e.g., transmission, data encryption)
- being processed (e.g., memory, transaction)
- that is archived.

Process/Skill Questions:

- What is the security protocol for securing marketing data?
- Who is responsible for the data during all stages of data utilization?
- What are some considerations for securing data during maintenance and use?
- How does the type of data influence how it must be secured?