Title: Examine marketing trends with cybersecurity implications.
Course: Cybersecurity in Marketing, Advanced (12167-II) > Section: Understanding Principles in Marketing and Cybersecurity

Examination should include

- explaining the cybersecurity implications of changes in marketing approaches
- identifying and reporting on trends, such as
  - digital display advertising
  - content/native marketing, storytelling
  - social media (e.g., boosted posts vs. paid social vs. page management)
  - email
  - digital messaging
  - reputation management (e.g., listening, monitoring)
  - streaming video (e.g., YouTube, Instagram Live, Facebook Live, Snapchat)
  - targeting (e.g., retargeting, behavioral, contextual, and abandon cart)
  - websites
  - digital commerce
  - search engine optimization (SEO)
  - search engine marketing (SEM)
  - app marketing
  - automated malicious systems as a marketing strategy (e.g., bots, script kiddies).

Process/Skill Questions:

- How has digital marketing evolved?
- How is social media used in marketing?
- How have businesses embraced trends in social media?
- What are some examples of display advertising?
- How are content marketing and storytelling significant in creating a brand?
- Why are boosted posts used in digital marketing?
- How is live streaming changing marketing?
- How can promotional video be used to optimize exposure for businesses?