Title: Define target market.
Course: Principles of Business and Marketing (12051-18) > Section: Exploring the Core Concepts of Business and Marketing

Definition should emphasize that a target market is determined by researching information with a focus on demographic, geographic, psychographic, and behavioral factors that are used to identify and build a community of potential customers.

Process/Skill Questions:

- What questions help to identify a target market?
- Why is it important for a business to use a scientific research process to identify its target market?
- Why is “everyone” not a target market, even though a business would want everyone to buy their product?
- What methods might be used to identify specific target markets?