Title: (Optional) Use market segmentation to identify a target market.
Course: Principles of Business and Marketing (12051-18) > Section: Exploring the Core Concepts of Business and Marketing

Use should include dividing a population into subgroups according to common characteristics in order to discover and focus on a promising target market.

Process/Skill Questions:

- What is the benefit of segmenting a market?
- How does new computer technology help with market segmentation?
- Is customer profiling beneficial to the customer as well as the seller? Why, or why not?
- Why is it important to use multiple segmentation factors to identify a target market?
- Why is it important to create a customer profile and use it to segment one’s market?