Title: Describe the marketing functions.
Course: Principles of Business and Marketing (12051-18) > Section: Exploring the Core Concepts of Business and Marketing

Description should include the following functions:

- Marketing information management (gathering, storing, and analyzing information, including marketing research)
- Market planning (understanding the concepts and strategies used to develop and target to a select audience)
- Pricing (setting prices)
- Promotion (using a variety of communication methods to educate customers about a business and attract them to buy its products)
- Product management (designing and developing goods and services)
- Distribution, or channel management (transporting products to customers)
- Selling (exchanging a product for an agreed-upon amount of money)

Process/Skill Questions:

- What role does each marketing function play in the overall marketing process?
- What is the importance of each marketing function to business success?
- How are the marketing functions interrelated?
- Which marketing function is most important to a business? Why?
- What technology trends have influenced the selling and distribution functions?
- How do the marketing functions support the marketing concept?