Writing should include editing to assure accuracy and correctness and
- product distinctiveness
- interplay between emotion and logic
- concise language
- simplicity
- sound elements
- authenticity
- opening (attention-grabber)
- further orientation.
Process/Skill Questions:
- What are five characteristics that make an effective commercial?
- What is an example of an effective interplay between emotion and logic?
- How do you show the distinctiveness of a product?