Instructional Scenarios

The following instructional scenarios provide classroom activities to support the major concepts included in Principles of Business and Marketing.

Case Study

Marketing: Marketing Strategy for a Community Market
Formulate and present a marketing strategy using bartering as a means of obtaining marketing services.

Books

Websites

Entrepreneurship Infusion Units

Entrepreneurship Infusion Units may be used to help students achieve additional, focused competencies and enhance the validated tasks/competencies related to identifying and starting a new business venture. Because the unit is a complement to certain designated courses and is not mandatory, all tasks/competencies are marked “optional.”