Summary should explore policies and regulations pertaining to
- accessibility (e.g., Americans with Disabilities Act [ADA])
- content regulation
- intellectual property (e.g., copyright, patents, trademarks, licensing)
- privacy and data protection
- fraud prevention and truth in advertising
- endorsements and disclosures.
Summary may include
- local, state, and federal regulations and guidelines
- policies specific to various platforms
- global policies and their influence on U.S. policy.
Process/Skill Questions:
- How do government policies at the international, national, state, and local levels influence the way businesses conduct digital marketing?
- Why is it important for marketers to understand the specific policies and guidelines of each social media platform they use?
- How can differences in company policies—such as privacy rules, content restrictions, or advertising limitations—affect a business’s online marketing strategy?
- How do global policies and international digital standards influence U.S.-based businesses that market online?
- What steps can businesses take to ensure their online marketing practices comply with current laws, platform policies, and industry regulations?
- What are the key disclosure rules governing social media influencers? Why are these rules important?
Teacher Resources: