Preparation should include samples of student work that show competence in social media and digital marketing skills, including creating and managing

• videos
• graphics
• analytics reports
• campaign content
• brand kit materials
• pitch deck.

Process/Skill Questions:

• What is the purpose of a portfolio?
• What digital platforms can host e-portfolios?
• What programs can be used to create a digital portfolio?
• Why is it important to consistently review your portfolio?