Implementation should include identifying the following components and the uses of each:

• Website
• Email
• Social media
• Blogs
• search engine marketing (SEM)
• SEO
• Digital advertising
• Communications and public relations
• Content marketing
• Streaming video
• Mobile marketing
• PESO (paid, earned, shared, and owned) media model
• Retargeting campaigns

Process/Skill Questions:

• How can businesses improve communication and public relations through digital marketing?
• What is content marketing, and how is it used for digital marketing?
• What are mobile marketing strategies to enhance customer interaction?
• How is digital advertising different from traditional advertising?
• What are the major types of digital advertising?