Identification should include social media platforms used for digital marketing, as well as any supporting apps, software, or websites for tasks such as

• graphic design
• photo and video editing
• project management (e.g., to manage databases, workflow, and communication)
• content scheduling and analytics
• website management
• email marketing
• ad management
• desktop publishing
• SEO
• e-commerce and point-of-sale systems.

Process/Skill Questions:

• What should a digital and social media marketing professional know about the algorithms of various social media platforms?
• How is artificial intelligence (AI) being used in target ads, content creation, SEO, and data personalization?
• How could a database program help a business gather large quantities of data?