Identification should include the following criteria:

• Involves key organizational decision makers
• Appeals to target audience(s)
• Utilizes a storyboard design process to develop ideas that match the business plan
• Utilizes design components (e.g., colors, fonts, headings, text, graphics) that are appropriate to the brand
• Leverages imagery/video
• Has appropriately placed and functional links, navigation bar, and icons
• Loads within a reasonable amount of time
• Uses SEO best practices (e.g., site map, metadata)
• Integrates with social media platforms
• Provides satisfactory user experience
• Responsive web design for different screen sizes (e.g. computer, smartphone, tablet)
• Tests for function with target audience (test, learn, and optimize)

Process/Skill Questions:

• Why should a website have a consistent design for all pages?
• Why is it important to make sure all the links on the website function?
• What happens when download time is too long (e.g., in sites incorporating multimedia elements)?
• Why is it important to design a website for different screen sizes?
• Why is it important for a business to test the function of the website with its target audience?

• How does understanding the target audience influence website design choices?
• What are the essential elements that contribute to an effective and functional web design, and how do they impact user experience?
• How can a website be tailored for different audiences?