Explain strategic partnership and collaboration opportunities in digital and social media marketing.

Explanation should include

describing types and examples of partnerships, such as blogger outreach, influencer engagement, and professional organizations
describing examples of collaborations
summarizing the benefits and liabilities of partnerships and collaborations.

Process/Skill Questions:

What is the difference between a partnership and a collaboration?
What is partnership marketing? How is it used in digital or social media marketing?
What are important things to consider when choosing a marketing partner?
What is the difference between affiliate marketing and partnership, as they relate to digital marketing?
Why are partnerships useful? How can they be harmful?
How are affiliates used?