Explanation should include the definition of a content calendar and should include explanations of

• illustrating workflows
• selecting native platforms vs. external scheduling applications
• identifying ideal posting times for various audiences.

Process/Skill Questions:

• Why is it important to create a posting calendar?
• What are the best times to post to reach various audiences?
• What are popular scheduling applications? What do they do for businesses?
• What makes a scheduling tool more effective than scheduling and posting manually?