Examination should include factors that cause digital marketing trends to evolve and fluctuate at a fast pace.

Examination should also include identifying and reporting on trends, such as

• content/native marketing
• user-generated content (UGC)
• use of graphics
• use of short-form video
• use of geo-filters
• app marketing.

Process/Skill Questions:

• Why do trends in digital and social media marketing change so quickly, and how does this rapid change influence the decisions businesses make?
• How can a business identify whether a new digital trend is relevant to its target market?
• What is the difference between awareness-focused trends and action-focused trends, and when should a marketer use each one?
• How are businesses leveraging these trends to improve customer engagement?
• Which emerging technologies are likely to define the next wave of digital marketing?