Evaluation should include

• application of design principles and brand guidelines
• appropriateness of content to target audience
• relationship to branding/positioning
• user interface/experience
• establishment of credibility/trust
• ease of access to customer service.

Process/Skill Questions:

• How is social media helpful for digital marketing? Why is it so important?
• What are examples of systems used to track analytics?
• How can you determine whether a spike in engagement is due to content quality, timing, or a trending topic?
• How would you evaluate whether a social media strategy is meeting your goals?