Discussion should include

• storyboarding and scripting
• basic editing tools and software.

Discussion may also include tools and tactics used in short-form videos

• user-generated content
• ads
• streaming television
• pre-roll, mid-roll, and post-roll advertising (i.e., advertising content that plays before the video, midway through the video, or after the video)
• various platforms/interfaces.

Process/Skill Questions:

• What are platforms for streaming videos? How do they work?
• How has streaming video positively impacted social media marketing?
• Why is video content essential to digital and social media marketing?
• How does a company go about placing advertisements in video streaming?
• What are best practices for each video content platform? Why is it important to know how they differ?
• How can a company use live video to stream content? When should they use it?