Determination should address

• the components of email messages
• the importance of the subject line in an email
• targeted vs. non-targeted emails
• the importance of opt-in/opt-out to avoid intrusive email practices
• ways to evaluate the effectiveness of email as a marketing tool
• the importance of A/B testing, deliverability, and quality assurance
• the use of online newsletter templates
• outsourcing of email management
• CRM
• integration with social media and mobile technology.

Process/Skill Questions:

• What makes an effective email? How is the effectiveness of email measured?
• What is personalization, and why is it effective in email marketing?
• What are ways to seek feedback from email recipients, and why is feedback important?
• What is permission marketing? What is its impact on digital marketing?
• What is spam? What is its impact on digital marketing?
• How can social media and mobile technology be used in conjunction with email marketing?