Description should include

• defining online presence
• listing its purposes and benefits
  • presenting information about the business
  • gathering and analyzing data
  • transacting online sales
  • building and managing relationships with customers and other businesses
  • attracting new and continuing customers
  • providing services
  • recruiting employees
  • increasing traffic.

Process/Skill Questions:

• When developing a website, why is it important to first establish a site schematic?
• When is it important that users have the ability to search within the site?
• How does a business enhance its online presence to boost exposure, reputation, and to market itself online?
• Why are keywords important?
• How can a business use its online presence to attract and recruit employees?
• Why is it important to keep information accurate, updated, and consistent across all platforms?