Demonstration should include

• creating, scheduling, and publishing content across multiple platforms
• performing a social media audit
• using social listening tools
• following brand voice guidelines when responding to comments and managing community conversations
• following social media policies.

Process/Skill Questions:

• What are examples of social listening tools?
• What are examples of brands with an effective social media presence? Why are they effective?How d
• oes storytelling play a role in a brand’s social media strategy?