Definition should include
- identifying the purpose of the marketing campaign
- identifying benchmarks for success
- defining and explaining the role of key performance indicators (KPIs), impressions, interactions, conversion rate, and click-through rate.
Process/Skill Questions:
- How can you measure the success of an online awareness campaign?
- How would you determine whether a brand’s digital marketing goals are realistic and measurable?
- How would you choose the most important success metrics for a campaign?