Comparison should include audience demographics and social media habits, as well as the purposes and uses of

• social networking platforms
• professional networking platforms
• media-sharing platforms
• interest-based platforms and forums
• social publishing platforms
• bookmarking platforms
• podcasts.

Process/Skill Questions:

• How do audience demographics influence which social media platforms a business should use for marketing?
• How do the purposes and features of different platforms change the type of content a business should create?
• How can businesses use podcasts, bookmarking platforms, or social publishing sites to connect with audiences in ways that differ from traditional social media posts?