Analysis should include

• the elements (i.e., product, price, place, promotion, people) of the marketing mix
• the ways these elements are interrelated to get products from producer to consumer.

Analysis should emphasize

• the mix should be tailored to a well-defined target market
• decisions that follow will be directed toward that target market
• the role of planning and personality as they relate to elements of the marketing mix.

Process/Skill Questions:

• Traditionally, professionals refer to product, price, place, and promotion as the four "Ps" of marketing. Why do some believe there should be five "Ps"—to include people as the fifth "P" in the marketing mix?
• What role does the marketing mix play in the marketing concept?
• How is the marketing mix used to reach a target market?
• What role does profit play in the marketing mix?
• How does the marketing mix influence consumer behavior?