Copyright 2026

The components of this instructional framework were developed by the following curriculum development panelists:

Jessica Catley, Instructor, Blacksburg High School, Montgomery County Public Schools Molly Cihak, Director of Operations, River Fox Realty, Richmond

Mallory Cromer, Instructor, Broadway High School, Rockingham County Public Schools

James Crowe, Instructor, Manchester High School, Chesterfield County Public Schools

Jamie Dillard, Public Relations and Marketing Specialist, Virginia Western Community College, Roanoke

Barbara Dyer, Instructor, James Monroe High School, Fredericksburg Public Schools

Karyn Keane, Account Executive, Letterpress Communications, Farmville

Susannah Oates, Instructor, Colonial Heights High School, Colonial Heights Public Schools

Dr. Meng Zhu, Professor of Marketing and Marketing Department Head, Pamplin College of Business, Virginia Tech, Blacksburg

Correlations to the Virginia Standards of Learning were reviewed and updated by the following:

Cari M. Marks, English Instructor, State Operated Programs

Anne F. Markwith, New Teacher Mentor (Science), Gloucester County Public Schools  

Shannon Tual, Virginia DECA State Advisor, reviewed and updated DECA correlations.

The framework was edited and produced by the CTE Resource Center:

Averill P. Byrd, Writer/Editor

Kevin P. Reilly, Administrative Coordinator

The development of this framework was overseen by the Virginia Department of Education Office of Career and Technical Education:

Dr. Nikki Finley, Specialist, Marketing

Karen M. Charney, Coordinator, Curriculum and Instruction

Kelly C. Davis, Associate Director, Curriculum, Instruction, and Innovation

Dr. J. Anthony Williams, Director

The CTE Resource Center is a grant project of the Virginia Department of Education Office of Career and Technical Education and is administered by Henrico County Public Schools.

The Virginia Department of Education does not discriminate on the basis of race, sex, color, national origin, religion, sexual orientation, gender identity, age, political affiliation, or against otherwise qualified persons with disabilities. The policy permits appropriate employment preferences for veterans and specifically prohibits discrimination against veterans. The following position has been designated to handle inquiries regarding the Department's non-discrimination policies:

Director of Human Resources
Virginia Department of Education
P.O. Box 2120
Richmond, Virginia 23218-2120
Phone: 804-225-2021

For further information on federal non-discrimination regulations, contact the Office for Civil Rights at OCR.DC@ed.gov or call 1-800-421-3481.