Title: Explain how digital and social media marketing transforms traditional channels of distribution.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Explanation should include

- well-defined examples of digital and social media marketing platforms that drive the transformation of distribution channels
- key points on how digital and social media marketing platforms can be effectively utilized.

Process/Skill Questions:

- How has the rise of social media platforms changed the way businesses interact with customers compared to traditional distribution channels?
- How do digital marketing tools (e.g., search engine optimization [SEO], email campaigns) reduce reliance on physical retail channels?
- How does direct-to-consumer (DTC) marketing through social media impact traditional intermediaries like wholesalers and retailers?
- What are the advantages and challenges of using digital channels over traditional distribution methods for global market reach?
- How can distributors measure social media return on investment (ROI)?

Teacher Resource: Social Media Best Practices for Distributors, Sociallyin