Title: Define market identification, market segmentation, and target marketing and their relationship to digital and social marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Definition should include

- explaining how businesses use market identification and segmentation to respond to customers’ needs and wants
- identifying types of market segmentation (e.g., demographic, geographic, psychographic)
- identifying different types of market segments, such as
  - business-to-business (B2B)
  - business-to-consumer (B2C)
  - business-to-government (B2G)
  - nonprofit
  - association
  - government.

Process/Skill Questions:

- How can businesses use market segmentation methods to introduce a new product?
- How can market identification help businesses respond to customers’ needs and preferences?
- Why would a company need to identify target markets?
- How are demographic, geographic, psychographic, and behavioral factors relevant to determining the target market?
- What are some factors that could cause a target market to change over time?
- How does the concept of target market relate to the marketing concept?
- How is a target market utilized?
- What is the difference between a customer and a consumer? How would you define a target market if the customer is not the consumer?