Title: Examine recent trends in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding the Fundamentals of Digital and Social Media Marketing

Examination should include factors that cause digital marketing trends to evolve and fluctuate at a fast pace.

Examination should also include identifying and reporting on trends, such as

- content/native marketing
- user-generated content (UGC)
- use of graphics
- use of short-form video
- use of geo-filters
- app marketing.

Process/Skill Questions:

- Why do trends in digital and social media marketing change so quickly, and how does this rapid change influence the decisions businesses make?
- How can a business identify whether a new digital trend is relevant to its target market?
- What is the difference between awareness-focused trends and action-focused trends, and when should a marketer use each one?
- How are businesses leveraging these trends to improve customer engagement?
- Which emerging technologies are likely to define the next wave of digital marketing?