Title: Demonstrate strategies in brand management.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Branding in Marketing

Demonstration should include the definition of brand management and should also include

- developing a brand voice guide
- defining goals and objectives

- integrating branding strategies across the business organization
- integrating branding strategies across the business organization

- creating short-form video branding assets
- identifying potential collaborators (e.g., influencers, creators)
- explaining the importance of building trust in an online community vs. simple brand exposure.

Process/Skill Questions:

- Why is it important for a company to clearly define its branding goals before launching a campaign?
- What strategies help build long-term brand loyalty?
- What drives brand evolution, and how can businesses adapt their offerings to match changing market trends?
- How does maintaining brand integrity influence customer trust?
- What can businesses do to rebuild loyalty after a brand crisis or negative publicity?
- What insights can data provide about customer perception and loyalty?
- How can a company monitor and manage its online reputation to protect its brand?

Teacher Resource: Finding Your Brand Voice, The Giles Agency