Title: Digital and Social Media Marketing (12162)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Understanding Principles of Marketing
  (Optional) Identify key economic concepts influencing marketing decisions.
  Explain how the marketing concept applies to digital environments.
  Define market identification, market segmentation, and target marketing and their relationship to digital and social marketing.
  Describe the characteristics of consumers.
  Define positioning as it relates to competitive advantage.
  Analyze how elements of the marketing mix work together to reach a target market.
  Describe the functions of marketing and their applications in digital contexts.
  Explain product life cycle.
  Describe channels of distribution.
  Explain how digital and social media marketing transforms traditional channels of distribution.
  Conduct basic marketing research to gather and interpret consumer data.
  Differentiate between outbound and inbound marketing methods.
  Identify technology used in marketing tasks.
Exploring Branding in Marketing
  Describe branding and the importance of building a brand in social media marketing.
  Demonstrate strategies in brand management.
Understanding the Fundamentals of Digital and Social Media Marketing
  Describe the relevance of digital and social media marketing to business.
  Examine recent trends in digital and social media marketing.
  Compare social media platforms based on audience, demographics, and marketing use.
  Demonstrate social media management skills to enhance online presence.
Analyzing the Role of Ethics, Law, and Digital Citizenship in Digital and Social Media Marketing
  Explain the concept of digital citizenship.
  Summarize policies and regulations that affect online marketing practices.
  Explain the importance of cybersecurity in digital and social media marketing.
  Research current ethical issues related to digital and social media marketing.
Understanding Tools and Tactics for Digital and Social Media Marketing
  Explain how digital and social media marketing utilizes customer relationship management (CRM) tools to deliver personalized content.
  Demonstrate web searching techniques and strategies.
  Identify the importance of reputation management in digital and social media marketing.
  Implement an online marketing strategy.
  Determine the role of email in marketing.
  Create social media strategies to promote a brand.
  Explain how using a content calendar mockup enhances efficiency in digital and social media marketing.
  Discuss the significance of short-form video content in digital and social media marketing workflows.
  Compare SEM and SEO techniques.
  Explain strategic partnership and collaboration opportunities in digital and social media marketing.
Exploring Strategy as it Relates to Promotions and Advertising
  Describe the purposes and benefits of maintaining an online presence.
  Establish goals and objectives for a website.
  Identify criteria for effective and functional web design.
  Demonstrate writing strategies for digital marketing platforms.
  Explain the elements of the promotional mix and their role in digital campaigns.
  Compare various types of digital advertising.
Measuring Success in Digital and Social Media Marketing
  Define success in digital and social media marketing.
  Analyze methods for measuring and monitoring digital marketing performance.
  Describe the role of analytics in social media.
  Create a plan to track and report social media metrics.
  Evaluate a digital and social media marketing campaign.
Executing a Digital Marketing Campaign
  Identify components and purposes of an established business plan.
  Explain how a marketing plan supports a business plan.
  Develop a digital marketing campaign.
Preparing for a Career in Digital and Social Media Marketing
  Research career opportunities in the digital and social media marketing industry.
  Describe essential elements of a résumé.
  Prepare a career portfolio.
Preparing for Industry Certification
  Identify certifications recognized in the digital and social media marketing industry.
  Complete selected practice examinations.
  (Optional) Complete an industry certification representative of the skills learned in this course.
Additional Course Information
  8125_Student Competency Record_Copyright 2026.xlsx
  8125 Printable Version with Standards and DECA Correlations
  Acknowledgments and Copyright Information