Title: Syllabus
Course: Digital and Social Media Marketing (12162)

Copyright: 2026

Virginia Assignment Code: 8125

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Hours: 140

Credits: 1

Prerequisites: None

CTSO: DECA

Course Description:

Students will learn the importance of a strategic social media presence for a business. They will explore how social media has evolved; the various social media platforms and their tools and techniques; and the ethical, legal, and security aspects of using social media for an organization. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/marketing/digital-and-social-media-marketing/