Title: Explain the elements of the promotional mix and their role in digital campaigns.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Strategy as it Relates to Promotions and Advertising

Explanation should include

- defining the promotional mix as the interaction of five basic types of promotion
  - advertising
  - sales promotion
  - public relations
  - publicity
  - personal selling
- explaining each type of promotion and its importance in digital and social media marketing.

Process/Skill Questions:

- How effective is social media in promoting a business or product/service?
- Why is it important to consider the target market when developing the promotional mix?
- How does publicity differ from advertising?
- How do internet technologies impact the promotional mix?
- What are the similarities and differences between promotional mixes for an internet-based business and those for a brick-and-mortar business?
- What is the difference between advertising and sales promotion in relation to the promotional mix?
- How has the internet changed the way marketers use the promotional mix?
- How does digital promotion shape brand perception compared to traditional methods?