Title: Describe the characteristics of consumers.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Description should include

- factors that influence purchasing behavior (e.g., convenience, price, values, loyalty)
- levels of engagement.

Process/Skill Questions:

- Why is it important to determine customer characteristics?
- How can a brand differentiate itself to a variety of consumers in the marketplace?
- Why is product placement important?
- How does a brand maintain consumer loyalty?