Title: Create social media strategies to promote a brand.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Creation should include uses of the following social media activities for marketing:

- Communicating with customer base
- Adapting to consumer responses
- Establishing a voice for a brand
- Maintaining brand loyalty
- Staying top-of-mind
- Getting new customers through paid or boosted social media posts/ads
- Harnessing pop culture trends
- Developing and building an influencer network

Creation may also address the rule of thirds in social media:

- One-third of a company’s posts should brand the company as an expert
- One-third of a company’s posts should promote brand identity/engagement
- One-third of a company’s posts should be geared toward selling (ads/promotions)

Process/Skill Questions:

- What are emerging popular social networking sites? Why are they popular? With whom are they popular?
- What social networking sites are appropriate for use in promoting a company? Why?
- How does a company set up a paid or boosted post/ad?
- What is an example of a post showing the company as an expert?
- What is an example of a post promoting brand identity/management?
- What is an example of a post geared toward selling?
- How can companies leverage consumer participation and user-generated content?