Title: Develop a digital marketing campaign.
Course: Digital and Social Media Marketing (12162) > Section: Executing a Digital Marketing Campaign

Development should adhere to the marketing plan for an established business. The campaign should include

- formulating an overview of the business
- determining the digital marketing budget
- researching and defining the market
- implementing communication strategies
- applying digital marketing strategies
- defining benchmarks for evaluation
- presenting the digital marketing campaign.

Process/Skill Questions:

- What research is essential in the development of a digital marketing campaign? Why?
- What must be added to the traditional marketing plan to make it relevant for a digital marketing campaign?
- What key information from the business plan should be included in the marketing campaign overview?
- How would you analyze competitor strategies to inform the digital campaign?
- Which KPIs would you choose to measure the success of your campaign?

Teacher Resource: DECA – Integrated Marketing Campaign