Title: Create a plan to track and report social media metrics.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Creation should include

- creating a matrix of various platforms
- writing performance reports at regular intervals
- establishing KPIs
- interpreting analytics dashboards.

Process/Skill Questions:

- What are the steps for measuring and monitoring digital and social media activity?
- What are ways to create a social media strategy?
- How are tracking tools used to ensure accurate data collection?
- How would you check that data from various platforms are comparable and aligned?
- How can analytics guide decisions about future branding strategies?