Title: Explain how using a content calendar mockup enhances efficiency in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Explanation should include the definition of a content calendar and should include explanations of

- illustrating workflows
- selecting native platforms vs. external scheduling applications
- identifying ideal posting times for various audiences.

Process/Skill Questions:

- Why is it important to create a posting calendar?
- What are the best times to post to reach various audiences?
- What are popular scheduling applications? What do they do for businesses?
- What makes a scheduling tool more effective than scheduling and posting manually?