Title: Explain how digital and social media marketing utilizes customer relationship management (CRM) tools to deliver personalized content.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Explanation should include

- defining CRM
- examples of CRM tools
- current methods of customer acquisition and retention.

Process/Skill Questions:

- Why is database management important?
- Why do companies protect consumers’ information?
- What are the types of databases used in CRM today?
- What are the consequences of poor database management? Why?