Title: Describe the role of analytics in social media.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Description should include

- understanding what drives analytics
- how social media marketing strategies should be adjusted in response to data.

Process/Skill Questions:

- Why is social media analytics important?
- How can analytics drive a company’s social media strategy?
- What is meant by the terms impression and reach in social media analytics?
- What are examples of social media analytics tools?