Title: Evaluate a digital and social media marketing campaign.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Evaluation should include

- application of design principles and brand guidelines
- appropriateness of content to target audience
- relationship to branding/positioning
- user interface/experience
- establishment of credibility/trust
- ease of access to customer service.

Process/Skill Questions:

- How is social media helpful for digital marketing? Why is it so important?
- What are examples of systems used to track analytics?
- How can you determine whether a spike in engagement is due to content quality, timing, or a trending topic?
- How would you evaluate whether a social media strategy is meeting your goals?