Title: Differentiate between outbound and inbound marketing methods.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Differentiating should include

- outbound marketing—the traditional approach of sending marketing materials to the customer; sometimes referred to as push
  - press releases
  - printed brochures
  - mailers
  - email marketing
- inbound marketing—methods of attracting the customer to you; sometimes referred to as pull
  - social media optimization (SMO)
  - search engine optimization (SEO)
  - social media advertising
  - social media influencers
  - word-of-mouth.

Process/Skill Questions:

- How does the goal of outbound marketing differ from the goal of inbound marketing?
- When might a business choose outbound over inbound marketing methods?
- How do inbound strategies such as SEO, SMO, and word-of-mouth help customers find a business on their own, and why is this valuable in today’s digital environment?
- What are the strengths and weaknesses of push marketing compared to pull marketing when trying to reach different market segments?
- How can a business combine both outbound and inbound marketing to create a more complete and effective marketing strategy?