Title: Summarize policies and regulations that affect online marketing practices.
Course: Digital and Social Media Marketing (12162) > Section: Analyzing the Role of Ethics, Law, and Digital Citizenship in Digital and Social Media Marketing

Summary should explore policies and regulations pertaining to

- accessibility (e.g., Americans with Disabilities Act [ADA])
- content regulation
- intellectual property (e.g., copyright, patents, trademarks, licensing)
- privacy and data protection
- fraud prevention and truth in advertising
- endorsements and disclosures.

Summary may include

- local, state, and federal regulations and guidelines
- policies specific to various platforms
- global policies and their influence on U.S. policy.

Process/Skill Questions:

- How do government policies at the international, national, state, and local levels influence the way businesses conduct digital marketing?
- Why is it important for marketers to understand the specific policies and guidelines of each social media platform they use?
- How can differences in company policies—such as privacy rules, content restrictions, or advertising limitations—affect a business’s online marketing strategy?
- How do global policies and international digital standards influence U.S.-based businesses that market online?
- What steps can businesses take to ensure their online marketing practices comply with current laws, platform policies, and industry regulations?
- What are the key disclosure rules governing social media influencers? Why are these rules important?

Teacher Resources:

- Internet Corporation for Assigned Names and Numbers (ICANN)
- Uniform Commercial Code (UCC)
- Americans with Disability Act (ADA)
- Endorsements, Influencers, and Reviews, Federal Trade Commission (FTC)