Title: Analyze methods for measuring and monitoring digital marketing performance.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Analysis should include

- ways to establish benchmarks
- ways to establish goals
- tools for measuring and monitoring
- methods for evaluating return-on-investment (ROI)/return-on-marketing-investment (ROMI).

Process/Skill Questions:

- How is digital marketing performance measured?
- What benefits does an internet-based business derive from constant monitoring of marketing performance?
- How often should an evaluation take place?
- How would you analyze data from a social media analytics dashboard to evaluate campaign success?
- How do you decide which KPIs are most important for a specific campaign goal?