Title: Explain the importance of cybersecurity in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Analyzing the Role of Ethics, Law, and Digital Citizenship in Digital and Social Media Marketing

Explanation should include

- security issues that a business or organization needs to address, such as protection of customer data (e.g., names, addresses, credit card numbers), protection of software, domain name protection, and protection from malware
- strategies that a business or organization needs to employ, such as use of firewalls, filters, encryption, and CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart)
- ways to address consumer concerns relating to internet security, such as provision of privacy protection policies and security protection information
- the importance of consumer trust and ways to build it
- responsible use of tracking tools across devices and platforms.

Process/Skill Questions:

- How do tools like firewalls, encryption, filters, and CAPTCHA help prevent cybersecurity threats, and when should a business use each one?
- What cybersecurity risks could impact a company’s website, social media accounts, or e-commerce platform, and how should businesses prepare for them?
- How can businesses communicate their security and privacy policies in a way that builds consumer trust and reduces concerns about online shopping or engagement?
- Why is responsible use of tracking tools important for maintaining ethical and transparent digital marketing practices?
- Why might a business register multiple variations of its domain name (such as common misspellings of its name or with different extensions like .com, .net, .org)?