Title: Describe the purposes and benefits of maintaining an online presence.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Strategy as it Relates to Promotions and Advertising

Description should include

- defining online presence
- listing its purposes and benefits
  - presenting information about the business
  - gathering and analyzing data
  - transacting online sales
  - building and managing relationships with customers and other businesses
  - attracting new and continuing customers
  - providing services
  - recruiting employees
  - increasing traffic.

Process/Skill Questions:

- When developing a website, why is it important to first establish a site schematic?
- When is it important that users have the ability to search within the site?
- How does a business enhance its online presence to boost exposure, reputation, and to market itself online?
- Why are keywords important?
- How can a business use its online presence to attract and recruit employees?
- Why is it important to keep information accurate, updated, and consistent across all platforms?