Title: Compare social media platforms based on audience, demographics, and marketing use.
Course: Digital and Social Media Marketing (12162) > Section: Understanding the Fundamentals of Digital and Social Media Marketing

Comparison should include audience demographics and social media habits, as well as the purposes and uses of

- social networking platforms
- professional networking platforms
- media-sharing platforms
- interest-based platforms and forums
- social publishing platforms
- bookmarking platforms
- podcasts.

Process/Skill Questions:

- How do audience demographics influence which social media platforms a business should use for marketing?
- How do the purposes and features of different platforms change the type of content a business should create?
- How can businesses use podcasts, bookmarking platforms, or social publishing sites to connect with audiences in ways that differ from traditional social media posts?