Title: Implement an online marketing strategy.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Implementation should include identifying the following components and the uses of each:

- Website
- Email
- Social media
- Blogs
- search engine marketing (SEM)
- SEO
- Digital advertising
- Communications and public relations
- Content marketing
- Streaming video
- Mobile marketing
- PESO (paid, earned, shared, and owned) media model
- Retargeting campaigns

Process/Skill Questions:

- How can businesses improve communication and public relations through digital marketing?
- What is content marketing, and how is it used for digital marketing?
- What are mobile marketing strategies to enhance customer interaction?
- How is digital advertising different from traditional advertising?
- What are the major types of digital advertising?