Title: Demonstrate social media management skills to enhance online presence.
Course: Digital and Social Media Marketing (12162) > Section: Understanding the Fundamentals of Digital and Social Media Marketing

Demonstration should include

- creating, scheduling, and publishing content across multiple platforms
- performing a social media audit
- using social listening tools
- following brand voice guidelines when responding to comments and managing community conversations
- following social media policies.

Process/Skill Questions:

- What are examples of social listening tools?
- What are examples of brands with an effective social media presence? Why are they effective?How d
- oes storytelling play a role in a brand’s social media strategy?