Title: Discuss the significance of short-form video content in digital and social media marketing workflows.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Tools and Tactics for Digital and Social Media Marketing

Discussion should include

- storyboarding and scripting
- basic editing tools and software.

Discussion may also include tools and tactics used in short-form videos

- user-generated content
- ads
- streaming television
- pre-roll, mid-roll, and post-roll advertising (i.e., advertising content that plays before the video, midway through the video, or after the video)
- various platforms/interfaces.

Process/Skill Questions:

- What are platforms for streaming videos? How do they work?
- How has streaming video positively impacted social media marketing?
- Why is video content essential to digital and social media marketing?
- How does a company go about placing advertisements in video streaming?
- What are best practices for each video content platform? Why is it important to know how they differ?
- How can a company use live video to stream content? When should they use it?