Title: Describe branding and the importance of building a brand in social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Exploring Branding in Marketing

Description should include

- defining branding
- explaining the role branding plays in marketing strategy
- identifying the components of a brand identity kit
- listing types of brands, such as national, private distributor, and generic
- advancing and adding value to one’s own brand through the practice of aligning with trusted or similar brands
- applying branding principles in digital and social media marketing.

Process/Skill Questions:

- How does branding differ from a company’s logo or slogan?
- How does branding help create an identity or image for a business?
- Why is branding considered an important part of a marketing strategy?
- How does effective branding influence consumer decisions and brand loyalty?
- How do companies use branding to differentiate themselves from competitors?
- How do businesses use social media to strengthen their brand identity?
- What role does consistency (in visuals, tone, and message) play in online branding?
- How can user-generated content and influencer partnerships support brand growth?

Teacher Resource: How to build a brand identity kit, Nulab Learn