Title: Explain how a marketing plan supports a business plan.
Course: Digital and Social Media Marketing (12162) > Section: Executing a Digital Marketing Campaign

Explanation should include

- a definition of the term marketing plan
- components of a marketing plan
  - executive summary
  - situation analysis
  - objectives
  - marketing strategies
  - marketing budget
  - implementation
  - evaluation
  - control
  - appendix (if needed)
- the concept that the function of a marketing plan within the business plan is to outline how to attract and retain customers and sell them a product or service
- details about the contributions marketing can make to the success of the business.

Process/Skill Questions:

- How does a marketing plan relate to the marketing concept for the business?
- Which comes first: the business plan or the marketing plan? Explain.
- How often should a business update its marketing plan?
- How can a small business benefit from writing a marketing plan?
- What are the key components of a marketing plan? Why is each important?
- Why is conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis important for the writing of the marketing plan?
- Why is a marketing budget important for the success of the marketing plan?
- How does a marketing plan help attract a target audience?
- Why is it important for a marketing plan to align with the overall business plan goals?