Title: Research current ethical issues related to digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Analyzing the Role of Ethics, Law, and Digital Citizenship in Digital and Social Media Marketing

Research may include essential topics such as

- algorithm bias and filter bubbles
- misinformation and content verification
- data brokerage
- unethical uses of AI (e.g., deepfakes, fake reviews).

Process/Skill Questions:

- What is the difference between something being illegal vs. unethical?
- What steps can digital marketers take to prevent fraud (e.g., fake reviews, impersonated accounts, misleading promotions)?
- How should a business differentiate between promotional communication and informational communication to avoid misleading customers?
- What are examples or case studies of unethical use of customer data?
- What are the environmental consequences of using AI?
- Where does bias in algorithms or AI come from?