Title: Define success in digital and social media marketing.
Course: Digital and Social Media Marketing (12162) > Section: Measuring Success in Digital and Social Media Marketing

Definition should include

- identifying the purpose of the marketing campaign
- identifying benchmarks for success
- defining and explaining the role of key performance indicators (KPIs), impressions, interactions, conversion rate, and click-through rate.

Process/Skill Questions:

- How can you measure the success of an online awareness campaign?
- How would you determine whether a brand’s digital marketing goals are realistic and measurable?
- How would you choose the most important success metrics for a campaign?