Title: Identify technology used in marketing tasks.
Course: Digital and Social Media Marketing (12162) > Section: Understanding Principles of Marketing

Identification should include social media platforms used for digital marketing, as well as any supporting apps, software, or websites for tasks such as

- graphic design
- photo and video editing
- project management (e.g., to manage databases, workflow, and communication)
- content scheduling and analytics
- website management
- email marketing
- ad management
- desktop publishing
- SEO
- e-commerce and point-of-sale systems.

Process/Skill Questions:

- What should a digital and social media marketing professional know about the algorithms of various social media platforms?
- How is artificial intelligence (AI) being used in target ads, content creation, SEO, and data personalization?
- How could a database program help a business gather large quantities of data?