Identification should include
- distinguishing target audiences
- determining the needs of target audiences
- analyzing technical viability of the product
- identifying possible competitive products currently available in the marketplace
- explaining market opportunities available for the proposed product.
Process/Skill Questions:
Thinking
- What contextual factors might affect food preferences? How might these factors be interpreted to aid in food product development?
- What are the possible consequences (positive and negative) of food product development on the individual? Families? Community?
- How can packaging fulfill both a functional and marketing purpose?
Communication
- What do we need to know in order to understand the relationship between current technology and product development? How can we utilize this data to enhance food product development?
- How does communication contribute to successful food product development?
Leadership
- What skills do we need to successfully apply technology in food product development?
- What should be done to facilitate the implementation of procedures to ensure successful food product development?
- How do we know if we are achieving goals related to food product development?
Management
- What resources are needed to manage technology used in food product development?
- What criteria should be developed to examine the impact of current technology on food product development?
- What are the consequences of using technology in food product development? For individuals? Families? Employees? Company?