Title: Offer the product or service for sale.
Course: Make It Your Business (12151-18) > Section: Operating and Evaluating a Business

Offering the product or service for sale should include using the following steps of the selling process:

- Use pre-approach techniques.
- Approach the customer.
- Determine customer needs and wants.
- Present the product or service features as customer benefits.
- Answer and overcome customer objections.
- Use suggestion selling.
- Close the sale.
- Complete the transaction.
- Apply follow-up relationship-building strategies.

(Note: Length of course will dictate the type and the degree of difficulty/sophistication of this task.)

Process/Skill Questions

- How does a business determine the feasibility of selling a particular product or service?
- What are the steps in selling a product from start to finish?
- What are the steps in selling a service from start to finish?
- What step of the selling process is the most important for the company? For the customer?