Title: (Optional) Determine which support services are appropriate for products and services in selected markets.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Determination should include the support services that are mutually beneficial for the buyer and seller.

Process/Skill Questions:

- Why have customer service efforts by companies increased in importance in recent years? To what degree is customer service important in various countries around the world?
- Is it easier to keep an existing customer or locate a new customer? Explain.
- What is relationship marketing? How is it important in the global marketplace?