Title: Create an international marketing plan.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Creating the International Marketing Plan

Plan should include

- marketing objectives
- product adaptation or modification
- promotion mix
- SWOT analysis
- channels of distribution
- price determination
- terms of sale
- methods of payment
- pro forma financial statements and budgets
- resource requirements
- executive summary
- bibliography
- appendix.

Process/Skill Questions:

- What is the cultural analysis of the country including a brief discussion of the country’s relevant history, social institutions, religion, living conditions, and language?
- What is the economic analysis of the country including population, economic statistics and activity, developments in science and technology, channels of distribution and media?
- What is the product to be exported and the country with which to trade?
- What is the market in which the product is to be sold and draw a comparison to the competition’s product(s)?
- What are the marketing objectives including target market, expected sales, profit, and market penetration?
- How will the product be adapted for the market?
- What type of advertising, sales promotion and personal selling techniques will be utilized?
- What will the distribution route be from origin to destination? What documentation will be required?
- What will be the retail price of the product? Analyze the cost of production, cost of shipment, custom duties, and profit margins.
- What will the budget for the marketing plan be? What is the timeline?