Title: (Optional) Develop a plan for product and service positioning in global marketing.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Development should include information (e.g., price, distribution channels, customer demand, competition, product attributes) on how the product will be positioned to its target market within the global marketplace.

Process/Skill Questions:

- How does a business collect information for pricing? Distribution methods? Customer demand? Competition? Product attributes?
- How are the promotional activities altered when positioning a product/service in the global marketplace?
- How does a business determine the best location to position its product/service globally?
- What determines if a product is a global product or an international product?
- How has technology and changing demographics created global marketing opportunities?