Development should include an electronic résumé and a marketing plan that introduces a new product researched and developed for the global marketplace with an emphasis on the global marketing mix.
Process/Skill Questions:
- What are the specific elements of an electronic résumé that differ from those of a print, domestic employment résumé?
- What is the best way to produce a portfolio for the global marketplace?
- What are the differences between an international marketing plan and a domestic marketing plan?