Title: Collect and analyze data for market analysis to determine target countries for export/import.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Using Market Information Management Strategies

Collection should include data from resources such as the CIA's World Factbook (http://www.cia.gov/cia/publications/factbook/) and similar information from individual international government agencies. Analysis should include cultural, political, economic, legal, and demographic data necessary to make marketing decisions.

Process/Skill Questions:

- What information is important in determining target countries for export/import?
- How can a business determine current export/imports?
- What market information is necessary to determine both domestic and international competition?
- How can a business use the information collected to successfully target a country?
- Why do countries specialize in producing certain goods and services?
- Why is it sometimes difficult to conduct primary research in a less developed country?