Title: Describe how laws affecting marketing practices vary among countries.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Promotion Strategies within the International Marketing Plan

Description should include laws such as those affecting intellectual property rights, free speech, free press, competition, taxation, and other rights and responsibilities potentially related to marketing practices.

Process/Skill Questions:

- How are laws affecting marketing practices related to promotion strategies?
- What specific laws influence international promotions?
- What are the implications to a company for violating local laws?
- How can companies achieve promotional flexibility while working within the laws of the host country?
- How can a company be prohibited from advertising a certain way in the home country and not have the same restrictions in the host country?