Title: Describe branding and packaging techniques used by global business organizations.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Examining Product Planning in the International Marketing Plan

Description should include types of brands: global, national, regional, store or manufacturer (also known as private), and generics.

Process/Skill Questions:

- What are some common branding and packaging techniques used by global business organizations?
- How have generic brands affected sales of other brands?
- What is an example of a regional brand?
- Why is it important to have a global brand strategy?
- Why might a package design need to be modified when the product is being shipped across borders?
- How could inadequate attention to package design by a company affect its product’s success?
- What laws affect global brand strategies?
- What role does the product life cycle play in the global product strategy?