Title: Explain the role of quality standards in pricing.
Course: Opportunities in Global Trade, Advanced (12056-II) > Section: Analyzing Pricing and Payments in the International Marketing Plan

Explanation should include the function of quality standards in general, as well as the purpose and importance of the International Standards Organization (ISO) global standards of quality to global marketing.

Process/Skill Questions:

- How can a company determine if it is ISO compliant?
- How do international standards benefit consumers?
- How do ISO standards facilitate free and open trade?
- Why is the role of quality so important in global business transactions?
- What effect will ISO 9000 and other global standards have on the future of international trade activity?
- How can a quality standard of pricing contribute to the production of a better quality product?
- How does a minimum quality standard of pricing limit the range in which producers can differentiate the quality of items that are produced?