Identification should include existing technology used by consumers (e.g., mobile and online resources, tools for research, education, and planning) and industry professionals (e.g., mobile and online resources, tools for data analysis, productivity and travel management reports, and virtual meetings).

Identification should include software that performs functions such as

• reservations (e.g., central reservations system [CRS])
• ticketing
• report generation
• information gathering
• passenger safety and security
• event planning
• CRM
• property management systems.

Process/Skill Questions:

• What are ways to keep current with technology?
• What are some software packages used in the travel and tourism field? What are the useful features of each?
• Why is it important to use an industry-approved software package?
• How can the travel and tourism industry enhance their brand and increase profit from the recommendation of social influencers? In what ways can influencers damage their brand and profit?
• What are the advantages and disadvantages of using data sharing in the travel and tourism industry?