Explanation should include the importance of international marketing as it relates to technology, transportation, government, and politics.
Explanation should also include how international marketing opens a business to a much larger audience.
Process/Skill Questions:
- How is international marketing affected by technology, transportation, government, and politics?
- How does international marketing bridge cultural gaps?
- How do political situations restrict or expand the travel and tourism industry?
- Why is it important that international marketing be part of the travel and tourism industry?