Explanation should include

• the definition of marketing
• the definition of marketing concept
• the functions of marketing (e.g., product and service management, selling, promotion, distribution, marketing information management, pricing, financing)
• the relationship between customer satisfaction, business success, profit (i.e., the marketing concept), and the travel and tourism industry.

Process/Skill Questions:

• What sets the marketing concept apart from marketing?
• What happens when a business's practices do not satisfy a customer's needs?
• How does each marketing function play a role in the travel and tourism industry?
• How do marketing functions interrelate in the travel and tourism industry?