Title: Analyze the availability of travel and tourism opportunities in Virginia.
Course: Travel and Tourism Marketing (16151) > Section: Exploring Careers in the Travel and Tourism Industry

Analysis should include

- history (e.g., Civil War attractions, Monticello)
- equine sites
- ecotourism
- natural attractions (e.g., mountains, beaches, Natural Bridge)
- national parks (e.g., Shenandoah National Park)
- wineries, distilleries, and breweries
- outdoor recreation (e.g., skiing, hiking)
- historic triangle (Williamsburg, Jamestown, Yorktown)
- attractions (e.g., theme parks, aquariums, etc.).

Analysis should also include an evaluation of the Virginia Is for Lovers campaign.

Teacher Resource:

VAcorp

Process/Skill Questions:

- What contribution does the travel and tourism industry make to Virginia’s economy?
- How has technology helped promote Virginia as a destination?
- What role do Virginia’s political and economic structures play in the commonwealth's economy and in the travel and tourism industries?
- How does the Commonwealth of Virginia strengthen its brand as a tourist destination?
- How has the growth of wineries affected travel and tourism in Virginia?
- What attractions exist in Virginia that appeal to outdoor enthusiasts?
- What types of outdoor events in Virginia appeal to tourists?