Title: Explain why international marketing is important in the travel and tourism industry.
Course: Travel and Tourism Marketing (16151) > Section: Understanding the International Travel and Tourism Market

Explanation should include the importance of international marketing as it relates to technology, transportation, government, and politics.

Explanation should also include how international marketing opens a business to a much larger audience.

Process/Skill Questions:

- How is international marketing affected by technology, transportation, government, and politics?
- How does international marketing bridge cultural gaps?
- How do political situations restrict or expand the travel and tourism industry?
- Why is it important that international marketing be part of the travel and tourism industry?