Title: Analyze the reasons a guest travels.
Course: Travel and Tourism Marketing (16151) > Section: Introducing the Travel and Tourism Industry

Analysis should identify factors that lead to increased or decreased travel. Analysis should explain the differences between

- business vs. leisure travelers and their respective service needs
- individual vs. group travelers and their respective service needs
- family vs. individual or couple leisure travelers and their respective service needs
- travelers from niche markets (e.g., ecotourism, adventure, medicine) and their respective service needs.

Process/Skill Questions:

- How have the reasons for travel changed historically?
- What factors influence people to travel?
- Why is it important for property managers to understand why guests are at their lodging? How might this information help lodging employees plan for guests’ needs?
- What is the role of events in both business (e.g., business association) and leisure travel (e.g., Comic-Con)?
- What roles do lodging incentives and loyalty programs play when guests make location selections?
- What markets are expected to emerge in the next five years?