Title: Travel and Tourism Marketing (16151)

Demonstrating Personal Qualities and Abilities
  Demonstrate creativity and innovation.
  Demonstrate critical thinking and problem-solving.
  Demonstrate initiative and self-direction.
  Demonstrate integrity.
  Demonstrate work ethic.
  WorkplaceReadinessSkillsPoster2019.pdf
Demonstrating Interpersonal Skills
  Demonstrate conflict-resolution skills.
  Demonstrate listening and speaking skills.
  Demonstrate respect for diversity.
  Demonstrate customer service skills.
  Collaborate with team members.
Demonstrating Professional Competencies
  Demonstrate big-picture thinking.
  Demonstrate career- and life-management skills.
  Demonstrate continuous learning and adaptability.
  Manage time and resources.
  Demonstrate information-literacy skills.
  Demonstrate an understanding of information security.
  Maintain working knowledge of current information-technology (IT) systems.
  Demonstrate proficiency with technologies, tools, and machines common to a specific occupation.
  Apply mathematical skills to job-specific tasks.
  Demonstrate professionalism.
  Demonstrate reading and writing skills.
  Demonstrate workplace safety.
Examining All Aspects of an Industry
  Examine aspects of planning within an industry/organization.
  Examine aspects of management within an industry/organization.
  Examine aspects of financial responsibility within an industry/organization.
  Examine technical and production skills required of workers within an industry/organization.
  Examine principles of technology that underlie an industry/organization.
  Examine labor issues related to an industry/organization.
  Examine community issues related to an industry/organization.
  Examine health, safety, and environmental issues related to an industry/organization.
Addressing Elements of Student Life
  Identify the purposes and goals of the student organization.
  Explain the benefits and responsibilities of membership in the student organization as a student and in professional/civic organizations as an adult.
  Demonstrate leadership skills through participation in student organization activities, such as meetings, programs, and projects.
  Identify Internet safety issues and procedures for complying with acceptable use standards.
Exploring Work-Based Learning
  Identify the types of work-based learning (WBL) opportunities.
  (Optional) Reflect on lessons learned during the WBL experience.
  Explore career opportunities related to the WBL experience.
  (Optional) Participate in a WBL experience, when appropriate.
Introducing the Travel and Tourism Industry
  Explain the travel and tourism industry.
  Outline the history of the travel and tourism industry.
  Analyze the reasons a guest travels.
Understanding Marketing Functions and Concepts Related to Travel and Tourism
  Explain marketing and the marketing concept.
  Explain the marketing mix commonly used in service-based industries.
  Communicate information to a customer.
  Explain market segmentation.
Exploring Careers in the Travel and Tourism Industry
  Identify major industry sectors in the travel and tourism field.
  Explain how personal interests can guide career choice in the travel and tourism industry.
  Identify opportunities to explore careers in the travel and tourism industry.
  Analyze the availability of travel and tourism opportunities in Virginia.
  Examine current growth and future trends in travel and tourism at local, state, national, and international scales, highlighting their effect on career decision-making.
Investigating Major Segments of the Travel and Tourism Industry
  Compare key aspects of the major segments of the travel and tourism industry.
  Describe the interdependence of the segments within the travel and tourism industry.
Understanding the Economic Importance of Travel and Tourism
  Evaluate the effects of travel and tourism on local, state, national, and international economies.
  Analyze the economic effects of travel and tourism.
  Analyze the non-economic effects of travel and tourism.
Performing Management Functions in the Travel and Tourism Industry
  Describe the function of management in the travel and tourism industry.
  Describe management functions in customer relations.
Understanding the International Travel and Tourism Market
  Explain why international marketing is important in the travel and tourism industry.
  (Optional) Describe major travel and tourism attractions on each continent.
  Explain how differences in culture influence domestic and international travel.
  Identify cross-cultural communication skills.
  Identify risk management and security concerns and procedures for international travel.
  Identify personal safety and health concerns for international travelers.
Marketing the Travel and Tourism Product and Service
  Describe strategies to serve the needs of target markets.
  Explain the concept of relationship marketing within the travel and tourism industry.
Providing Customer Service and Sales in Travel and Tourism
  Explain customer service.
  Determine the dimension of customer service.
  Explain the importance of customer follow-up.
  Demonstrate skills to address a challenging situation or customer.
Maximizing Technology in Travel and Tourism
  Identify technologies used in the travel and tourism field.
  Analyze an online travel and tourism-related resource.
Preparing for Industry Certification
  Describe industry certifications related to the Travel and Tourism Marketing course.
  Identify testing skills and strategies for a certification examination.
  Demonstrate the ability to complete selected practice examinations.
  Complete an industry certification representative of the skills learned in this course.
Developing a Career in Travel and Tourism
  Identify career paths in the travel and tourism industry in the local region.
  Describe the personal qualifications and skills needed for advancement in the travel and tourism field.
  Research local options for advanced education training in high school and postsecondary education in travel and tourism management.
  Develop a résumé and cover letter for a selected job.
  Complete an employment application for a job.
  Prepare for a job interview.
  Follow-up on the job interview.
  Cultivate and manage one's personal brand.
  (Optional) Present a plan for reaching one's career goal.
ADDITIONAL COURSE INFORMATION
  8139_Student Competency Record_2026.xlsx
  8139 Printable Version with Standard Correlations
  Instructional Scenarios
  Teacher Resources
  Acknowledgements and Copyright