Title: Explain marketing and the marketing concept.
Course: Travel and Tourism Marketing (16151) > Section: Understanding Marketing Functions and Concepts Related to Travel and Tourism

Explanation should include

- the definition of marketing
- the definition of marketing concept
- the functions of marketing (e.g., product and service management, selling, promotion, distribution, marketing information management, pricing, financing)
- the relationship between customer satisfaction, business success, profit (i.e., the marketing concept), and the travel and tourism industry.

Process/Skill Questions:

- What sets the marketing concept apart from marketing?
- What happens when a business's practices do not satisfy a customer's needs?
- How does each marketing function play a role in the travel and tourism industry?
- How do marketing functions interrelate in the travel and tourism industry?