Title: Examine current growth and future trends in travel and tourism at local, state, national, and international scales, highlighting their effect on career decision-making.
Course: Travel and Tourism Marketing (16151) > Section: Exploring Careers in the Travel and Tourism Industry

Examination could include the effect of

- advocacy/lobbying
- competitive alternatives (e.g., Airbnb, Lyft, Uber, short-term rental, extended stay)
- cybersecurity
- demographics
- discretionary income
- diversity and inclusivity
- ecotourism
- psychographics
- geography
- international distribution networks (e.g., third parties, OTAs)
- increase in service orientation
- intergenerational travel
- locally sourced foods
- niche tourism
- population growth
- reputation/management
- robotics
- artificial intelligence (AI)
- social media
- sustainability (e.g., gardens, composting, towel washing options)
- technology-based operations
- voluntourism.

Process/Skill Questions:

- How have technological innovations affected the growth of the travel and tourism industry?
- What effects have the travel and tourism industry had on the different geographic regions of the country?
- How is economic data used to predict trends in tourism?
- How is demographic data used in marketing travel and tourism products?
- Why do travel and tourism managers follow industry trends?
- How has corporate social responsibility played a role in the tourism industry?
- How has the demand for personal service increased? How has this changed the travel and tourism industry?