Title: Describe strategies to serve the needs of target markets.
Course: Travel and Tourism Marketing (16151) > Section: Marketing the Travel and Tourism Product and Service

Description should include strategies such as the following:

- Conducting market research on specific target markets (by listening, questioning, observing nonverbal cues, and reviewing customer history)
- Analyzing customer data to determine needs in each target market
- Applying information about customer needs to product design and product image decisions
- Pricing products for target markets
- Promoting products to target markets
- Distributing products to target markets

Process/Skill Questions:

- How would a lodging design its product to satisfy a low-income, middle-income, and high-income family?
- What is the role of technology in reaching specific target markets?
- How does the target market affect the distribution of a travel and tourism product?
- How might differentiation among like products better serve the needs of specific target markets?
- How does the target market affect the positioning of a travel and tourism product?