Title: Cultivate and manage one's personal brand.
Course: Travel and Tourism Marketing (16151) > Section: Developing a Career in Travel and Tourism

Cultivation should include using various networking strategies to establish and differentiate one’s image from others and being conscientious of what information is available online. Tools may include

- social media
- online videos
- portfolios/work samples
- certifications
- volunteer positions
- leadership positions
- elevator speech
- networking.

Process/Skill Questions:

- How does personal appearance affect personal brand?
- How can social media affect one’s personal brand?
- What technologies can be used to emphasize and enhance one's personal brand?
- What online tools can be used to establish one’s brand?