Title: Explain the concept of personally identifiable information.
Course: Cybersecurity in Family and Consumer Sciences (19299-I) > Section: Protecting Family and Consumer Sciences Data

Explanation should include defining the following:

- Personally identifiable information (PII) – any information about an individual, directly or indirectly, that suggests the identity of an individual (directly: name, address, Social Security number; indirectly: gender, race, birth date).
- Personal financial information (PFI) – any financial information a financial company shares with affiliates (part of a customer’s financial group) or non-affiliates (outside of financial group).
- Non-public information (NPI) – any PFI that a financial institution collects when providing a service to a customer. This does not include information that is accessible to the public.
- Personal health information (PHI) – any information about a person's medical history collected by medical professionals (tests, lab results, insurance information, etc.).
- Digital footprint – data collected about a person based upon ones online activity. Data can include, but is not limited to
  - Internet protocol address
  - tweets
  - Facebook posts
  - browsers
  - websites visited
- Digital traces – defined by content (the message) and metadata (the context of the message).
- Explanation also should include examples of digital footprints that occur in everyday life and analyzing digital footprint examples to interpret information about individuals.

Process/Skill Questions:

- When is personally identifiable information used?
- How can location services pose a danger?

Teacher Resources:

- U.S. Department of Labor: Guidance on the Protection of Personal Identifiable Information
- U.S. Federal Trade Commission: How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act
- U.S. Department of Health and Human Services: What is PHI?
- Child Data Citizen: Key Concepts
- National Integrated Cyber Education Research Center’s Cyber Business Module: You are the Data