Title: Explain the concept of a target market.
Course: Marketing Exploration (12160-36) > Section: Exploring Promotional Activities in Marketing

Explanation should include the concept that target marketing is determined by researching information with a focus on demographic, geographic, psychographic, and behavioral factors that are used to identify and build a community of potential customers.

Process/Skill Questions:

- Why is it important for brands to identify and understand their target market?
- How can brands determine who their target market is?
- What types of social media can be used to attract specific target markets?
- What factors influence changes in target market over time?
- How can analytics and data help brands determine their target market?
- How has technology changed how marketers use geographic data?