Title: Develop a cover letter.
Course: Marketing Exploration (12160-36) > Section: Preparing for a Job Search

Development should include the following steps:

- Gather the necessary information.
- Determine an approach for tailoring the letter to the specific employer and job at hand.
- Draft all required components of letter, including the salutation, body, closing, signature, and enclosure notation.
- Present data in a professional letter format.
- Edit and proofread the letter.
- Ensure that the letter is clear and concise.

Process/Skill Questions:

- What is the purpose of a cover letter?
- What qualities would an employer look for in an applicant’s cover letter?
- How is a cover letter different from a résumé?
- Why is it important to personalize the cover letter for each position?
- Why is it helpful to include information about the business (its profits, products history) in your cover letter?
- How long should a cover letter be?
- What format should a cover letter be?
- What are some new websites and platforms that assist in writing a cover letter?