Title: Identify components of the marketing mix.
Course: Marketing Exploration (12160-36) > Section: Learning about Marketing

Identification should include the following key components of the marketing mix:

- Product
- Price
- Place
- Promotion
- People

Process/Skill Questions:

- What are examples of each component?
- How is each component of the marketing mix related to the others?
- How are the components of the marketing mix related to success in business?
- How does use of the marketing mix change with a company’s position in the marketing cycle?
- What other components might be considered for the marketing mix?
- Why is it important to have a target market for each component of the marketing mix?
- How do marketers make marketing mix decisions?
- What are the components of the marketing mix for DECA? Your school’s school-based enterprise (SBE)?