Title: Identify the target market for a specific product or service.
Course: Make It Your Business (12151-6) > Section: Preparing a Marketing Strategy

Identification should involve defining target market and explaining the

- benefits that the product or service can provide
- needs and wants of potential customers
- market segmentation (e.g., demographics and/or psychographics, location/schedule of potential customers)
- number of customers in each potential market group.

Process/Skill Questions:

- What is a target market?
- What steps are involved in identifying a target market?
- Why is it critical to understand the customer?
- How can businesses reach different target markets simultaneously?