Description could include
- positive influences
- gives a business a greater reach
- functions as a money-saver over traditional marketing
- delivers fast results and sales
- allows a business to respond to customers and adjust quickly
- negative influences
- increases the customer's power to report negative experiences with the business
- mandates the tracking of negative or misleading statements
- provides an opportunity for the accidental release of confidential information
- could allow unauthorized employees to speak on the company’s behalf
- requires time-consuming monitoring
- exposes the business to copycats.
Process/Skill Questions:
- What are some positive and negative effects of social media use on one's personal brand or reputation in the workplace?
- What is tri-branding?