Development of advertising media may include

• broadcast
• radio
• television
• print
• newspaper
• magazines and catalogs
• signage
• signs and billboards
• digital
• social media
• email
• affiliate
• influencer
• direct mail.

Process/Skill Questions:

• What are the objectives of advertising media?
• What are test plots? How do they help promote agricultural products?
• What social media avenues have proven to be effective for agribusiness advertising?
• How does agribusiness advertising differ from advertising in other industries?
• How has the Internet, and social media in particular, changed advertising? What determines which form of advertising will be most beneficial for a business?