Develop a marketing plan for a product or service for an agribusiness.

Development should include

introduction
situational analysis
business proposition
action plan
financial situation evaluation.

Process/Skill Questions:

What factors would determine how long a marketing plan should be used?
What are the benefits of developing a marketing plan?
When should a marketing plan be developed for an agribusiness?
What does return on investment mean?
How can one evaluate when activities affect revenue?
When should one analyze a marketing plan?
Which financial statements should be included in the marketing plan?