Conducting market research should include

• listing available markets
• determining market prices and profit potential
• evaluating reliability and future growth potential
• analyzing market demographics.

Process/Skill Questions:

• What is market research? How is it used?
• What are the steps in market research?
• What types of data are used for market research?
• What is the difference between primary and secondary data? Why are both needed in market research?

Teacher Resource: Marketing Plan CDE, Virginia FFA