Description should also include how to
- engage a customer
- inspire to buy
- “read” a customer
- interpret a customer’s wants
- educate a customer
- demonstrate the advantages/disadvantages of a product
- use the product.
Process/Skill Questions:
Thinking
- How is a consumer influenced to make a purchase?
- What techniques do consumers appreciate retailers using to help make a purchase? What techniques do consumers not appreciate?
Communication
- How should employees and businesses effectively handle a consumer complaint?
- What communication skills are important for a salesperson?
Leadership
- What makes a successful salesperson?
- What leadership strategies can businesses use to improve sales?
Management
- What federal agency is responsible for enforcing consumer protection legislation?
- What are some unethical marketing or merchandising techniques used by retailers?