Description should include
- media promotions
- special events
- fashion shows
- cross-supporting ads
- fashion cycle
- service firms with advertising expertise
- visual displays and merchandising
- the marketing mix (product, price, place, promotion, people)
- influencers.
Process/Skill Questions:
Thinking
- Why should a fashion industry professional know and care about marketing strategies?
- How can an understanding of the target market be useful to a fashion industry professional?
Communication
- How can the various forms of advertising contribute to success in the merchandising of apparel and textiles?
- What are the potential roles of consumer feedback in fashion marketing?
Leadership
- What leadership skills are necessary to become a successful merchandiser?
- Who drives the fashion industry, the designer or the consumer?
Management
- What are the goals of apparel and textile merchandising? What steps need to be taken to accomplish merchandising goals?
- What criteria should be used to guide merchandising decisions in the fashion industry?