Identification should include
- assortment planning
- market segmentation (e.g., customer profile, demographic, geographic, psychographic, behavioral)
- classifications of fashion
- seasonal influence.
Process/Skill Questions:
Thinking
- How does one’s wardrobe change with the seasons?
- What are the classifications of fashion?
Communication
- How do stores communicate seasonal influence on customers?
- What would the customer profile communicate to designers?
Leadership
- Who leads fashion, buyers or consumers?
- What qualities make a successful buyer?
Management
- How do businesses manage market segmentation?
- How can managers improve sales with knowledge of market segmentation?