Title: Describe marketing and merchandising techniques.
Course: Fashion Careers II (19201-II)

Description should also include how to

- engage
- inspire to buy
- read a customer
- interpret a customer’s wants
- educate a customer
- demonstrate the advantages/disadvantages of a product
- use the product.

Process/Skill Questions

Thinking

- How is a consumer influenced to make a purchase?
- What techniques do consumers appreciate retailers using to help make a purchase? What techniques do consumers not appreciate?

Communication

- How should employees and businesses effectively handle a consumer complaint?
- What communication skills are important for a salesperson?

Leadership

- What makes a successful salesperson?
- What leadership strategies can businesses use to improve sales?

Management

- What federal agency is responsible for enforcing consumer protection legislation?
- What are some unethical marketing or merchandising techniques used by retailers?