Examination should include an evaluation and description of viable business opportunities in the fashion industry, considering factors such as the product or service to be offered, target market(s), location, distribution methods, staffing needs, start-up costs, and operational costs (e.g., markups, markdowns), as well as funding sources.
Process/Skill Questions
Thinking
- How does market research benefit a new business?
- What are the pros and cons of starting a business?
Communication
- What communication skills are needed to start a business?
- How can business owners communicate their vision to investors?
Leadership
- What leadership qualities are required to start a business?
- Why should a leader delegate some business responsibilities?
Management
- What training and resources are available for starting a business?
- What is the value of setting short-term, mid-range, and long-term goals for the business?